Search Engine Marketing
February 22, 2016 at 10:24 am
Your nonprofit can have the most amazing website on the planet, but if nobody can find you, it’s just going to sit there to the sound of crickets. It’s true. You’ll get no visitors, no engagement, no action. That’s why it’s vital to use SEO best practices and optimize the content on your website for…
February 8, 2016 at 11:34 am
Search giant Google updates its algorithms hundreds of times a year to improve search for its millions of users. Keeping up with the latest upgrades might seem impossible, but all you need to know is this: Now, more than ever, it’s crucial to develop and publish timely, quality content that is relevant, fact-based and easy…
February 3, 2016 at 10:24 am
If a nonprofit only has resources to execute one online marketing activity, it should be Google Ad Grants for nonprofits. The biggest missed opportunity in online marketing for so many great nonprofits is taking full advantage of this program. Through Google Ad Grants, approved 501(c)3’s can receive $10,000 in free Google Ad spend every single…
December 7, 2015 at 9:53 am
It’s that time of year again. A time to reflect on the state of online marketing over the past year and a time to figure out how to score big marketing wins over the year to come. Since every new year brings new marketing challenges, we can use these predictions to help build forward-thinking strategies…
November 23, 2015 at 9:29 am
Nonprofits are facing a bevy of problems they never faced 10 years ago because of technology, and more specifically, the internet and search engines. Getting noticed online becomes more difficult every single day. Social media news feeds are overcrowded as people’s peers, corporations, and advertised tweets and Facebook posts all vie for the allusive click,…
October 20, 2015 at 9:42 am
As a marketer, you want to get as close to your customers as possible. Google has just made this very easy for you, and it’s pretty exciting...
October 9, 2015 at 10:03 am
SEO, or search engine optimization, is the process of obtaining high rankings in Google Search. Yet Google algorithms change at such an alarming rate that it can seem impossible to keep up. Fortunately, rather than chasing the latest updates, simply staying the course can help you gain and maintain high rankings. Before you go looking…
September 18, 2015 at 10:01 am
The tech giant, which already has given more than $1 million to relief organizations, is offering to match individual donations up to $5.5 million in the hope of raising $11 million. Google will hand the funds to Doctors Without Borders, Save the Children, the International Rescue Committee and the UN High Commissioner for Refugees. The…
August 18, 2015 at 12:31 pm
Just when search engine marketers were trying to get the Google Alphabet situation straight in their minds, a new professional consideration entered on the periphery. Barely noticed and also on Aug. 10, Search Engine Watch revealed that Google got a patent for allowing email marketing to aid in its search engine rankings. Actually, the patent…
August 12, 2015 at 1:23 pm
As Google algorithms continue to change at a tremendous rate, it can be tempting to chase after the latest search engine optimization tips and techniques. The Internet is full of conflicting and confusing advice, and trying to keep up can feel like a full-time job. To get out of this loop, try thinking of SEO…
