Segmentation

Better nurture and engage your donors

Here are the top three strategies that every nonprofit should implement to overcome donor fatigue and keep their audience engaged.

If you want to grow in 2024, your mid-level donors can be one of the most valuable segments to target in an upgrade campaign.

Here are a few bloopers in direct mail and emails that could have been prevented in the past few months.

Material announced the results of a new nationwide donor segmentation study, dividing the donor population into five distinct “types.”

Year-end marketing campaigns should stay true to your nonprofit’s branding. Remember these things when developing your strategy.

Data Axle announced the addition of more than 100 million audience indicators to its donor database cooperatives, Apogee and DonorBase.

Are you mostly focusing on donor acquisition and major gift fundraising? Here are 10 strategies to take advantage of mid-level donors.

Here are five methods I use to help organizations maximize the benefits of wealth screening.

As we move into the last five months of the year, it’s time to plan your strategy for your direct mail campaigns to increase donations.