To segment your constituents you must understand your constituents. Whether you call it profiling or creating personas, there are several key elements we all must understand. As marketers we have to balance the vision of one-to-one marketing and what is financially realistic. Finding the sweet spot of knowing your constituents can make this easier...
Join us to explore how to get your data organized, centralized and accessible to fundraisers and other personnel for effective use.
With all the modern channels to potential donors, learn the myriad of ways you can grow your list and engage new supporters.
Demographics and geographics are just not enough anymore in your nonprofit's donor segmentation. You need to have more information.
Budget management and budget cuts are never easy, but becoming stagnant and not trying to change is not the answer.
Believe it or not, your donors actually have expectations based on specific character traits.
Budgeting as a fundraiser can be challenging. Too often, the overall goals seem to be (1) spend less and (2) raise more. It's as if it was as easy as simply willing it to happen … I am unable to solve that problem for you, but here are six groups you need to be sure have a starring role in your next fiscal year budget.
Nonprofits, especially the largest ones, are missing out on donations from women and hurting their missions by not putting more females in board and leadership jobs, according to a new poll commissioned by The Chronicle of Philanthropy and New York University’s George H. Heyman Jr. Center for Philanthropy and Fundraising, of nearly 650 women who work at nonprofits. Many women have ambition to get to the top: Fifty-seven percent of those who were not already CEOs said they aspire to lead a nonprofit.
Mind the gap. That’s the advice in a new report on midlevel donor programs. The folks at Sea Change Strategies caution that nonprofits are missing out on a ton of money simply because they’re overlooking a committed and productive audience: middle donors — the donors who give more than low-dollar direct-marketing donations, but less than major-gift targets.
The Environmental Working Group was in the middle of an all-out push to raise money when it made a disconcerting discovery. The nonprofit realized that all the fundraising emails it sent to people who used Google’s Gmail service, one of the most popular email providers, were going straight into supporters’ spam folders, not their inboxes.
As big email service providers continue to wage war on spammers, nonprofits are getting caught in the crossfire. The solution, as the Environmental Working Group found out, is a good old-fashioned email house cleaning.
