Segmentation

Women are exerting a greater influence on how philanthropy is done as they accumulate wealth and use their clout to change the way funds are raised and distributed. Roughly 1 million women in the United States each have assets of at least $2 million, according to 2007 Internal Revenue Service data, the most recent available. Wealth controlled by charitably minded women can be expected to grow as they build careers and inherit money from their parents and their husbands.

Bright Pink is a national nonprofit organization with an annual operating budget of $900,000 that provides education and support to young women who are at high risk for breast and ovarian cancer.

Children’s Healthcare of Atlanta announced that the National Association for Female Executives (NAFE) named the pediatric nonprofit as one of the NAFE Top Nonprofit Companies for Executive Women. A newly released report revealed that women hold 38 percent of the executive positions at the NAFE Top Nonprofit Companies. The new report, conducted by the Working Mother Research Institute, also finds that women hold 27 percent of all board of director seats at the NAFE Top Nonprofit Companies, compared with 16 percent across the Fortune 500.

In nearly 90 percent of high net worth households, women are either the sole decision maker or an equal partner in decisions about charitable giving, according to the Bank of America Merrill Lynch 2011 Study of High Net Worth Women’s Philanthropy.

Wal-Mart has committed $100-million in grants to nonprofit groups that provide job training to women as part of a $20-billion campaign to boost female economic development, according to The New York Times and the Associated Press.

The grants will support development of work and financial skills for hundreds of thousands of women in the United States and abroad, including female employees at Wal-Mart’s suppliers.

Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 21-30.

Yes, the millennials, those born between 1981 and 2000, are coming. And, yes, they are the largest generation in American history. (Sorry fellow boomers, we’ve been usurped.)

Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 11-20.

Different donor segments respond in different ways to different approaches. Successful fundraisers know that nuances in messaging can mean the difference between a gift and a gaffe.

MINDset Direct’s Karin Kirchoff talks about how fundraisers can best communicate with the newest donors: millennials.