Segmentation

Are You Tech-Ready for Year-End Fundraising?
September 1, 2022 at 11:51 am

As you gear up for year-end appeals. You’re thinking about things like when you’ll get started, how many communications you’ll send and through what channels and what will be the focus of your messages. But here’s one thing you might have overlooked: How will you use technology to improve your year-end fundraising?

The NonProfit Voice Ep 65: Discover Giving Trends by Analyzing Your Donor Data
June 29, 2022 at 9:54 am

In this episode of The NonProfit Voice Tech Series, Mark Becker is joined by Maria Shanley at Second Harvest Food Bank of Central Florida and Abby Jarvis at Neon One, to talk about data. They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors.

Raise More By Segmenting Donor Data and Targeting Messaging
June 14, 2022 at 12:44 pm

Gauging success isn’t necessarily about comparing ourselves with others, but is instead characterized by the effort we make to improve over our own past performance. Fundraising to support the mission of nonprofits is no different.