Segmentation

I determined from a group of independent variables what variables stood out as being the most effective for me to utilize over time. There was importance in understanding donor characteristics.

Activities in which we engaged to keep us safe from the pandemic took a toll on our ability to sustain relationships with women. Nonprofit organizations that overcame these obstacles found creative approaches to continue to engage women in meaningful ways. Here are three ways to engage women in your mission.

Equipped with augmented donor data, your nonprofit can apply these insights to inform your Giving Tuesday and year-end segmentation. Here are six recommended segments to leverage in your upcoming campaigns, as well as specific messages you can send to each one to maximize year-end giving.

Moving forward, organizations should steward new relationships virtually and bring moves management strategies into their digital fundraising programs.

As a fundraising professional, you already know how important your major donors are. Having a dedicated and data-driven strategy to engage and build relationships with major donors is critical to your fundraising goals and success...

We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea...

The Duke and Duchess of Sussex founded The Archewell Foundation to uplift and unite communities, and, in celebration of Meghan Markle’s milestone birthday yesterday, its latest endeavor will work with three nonprofits with a history of helping women or mobilizing volunteers...

If I were to ask you the percentage of women who work in the nonprofit sector, what would you guess?

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Donors expect charities to deliver the same personalized, cross-channel experiences that they receive from their favorite brands.