Segmentation

As long as we’ve had a formal nonprofit sector, we’ve had donors looking to make substantial gifts to improve their image.

A 2020 United Nations report notes that women lacked the political and human rights to protect their safety if they spoke up.

There are a lot of Millennials in our country. And they may eventually be a force to contend with.

Q: What is your advice for nonprofits that are looking to better engage younger donors?

There’s an old saying about collegiate athletes: “The best thing about freshmen is that they become sophomores.”

Black women leaders of nonprofits face even more barriers and challenges relative to access to funding than other leaders in the field.

These days, one of the top questions we are asked at Veritus is: “How should I talk to my major donors during this pandemic?”

It’s vital to understand donor giving trends and, in particular, what giving trends are characteristic of donors by generation.

International Women’s Day signifies a movement for women all across the globe, in all walks of life.

The most financially successful nonprofits aren’t funded exclusively through well-executed annual giving programs or foundation grants.