Segmentation

Women now make up 75% of the labor force, and they now represent 51% of the total wealth in the U.S. 

International Day of the Girl, a day that recognizes the challenges that girls face and the gender inequality that exists worldwide.

There’s been an increase in the number of women philanthropists, and significant obligation comes along with that. Women tend to create broad impact, because we are interested in community-wide, long-term change.

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: women in philanthropy, major gift program timetable and content strategy for nonprofits. 

Look around you today: It’s becoming increasingly more common to see women hold leadership roles at nonprofit organizations, proving that women play a central role and are becoming more dominant in today’s nonprofit landscape.

In talking about donor identities, marketers will often say they’ve tried personas, and they haven’t worked like the marketer thought they would. Therefore, they aren’t going to invest more in seeking donor identities. Donor identities and personas are fundamentally different.

Gender bias never really crept into my life in childhood. It didn’t inform the clothes I wore, the sports I played or the hobbies I chose. And so, as a young technology professional, it stunned me that people—my colleagues—looked at me differently because of my sex.

In this episode of the Nonprofit Chatter, Nhu Te and Taylor Shanklin are joined by Mikhaela Reid, marketing director at Doctors Without Borders, and Jennifer Bielat, EVP of client strategy at Pursuant, to chatter about trends and challenges in mass-market fundraising. 

You’ve done everything right. You’ve accepted the major gift principle that not all donors, who meet a financial metric, want to relate to you. You’ve laboriously gone through a larger list of donors who meet your major gift criteria.

Good news! Monthly giving is one of the few groups of small donors that is (still) growing. Not surprisingly, because organizations have started focusing on it over the past few years...