Segmentation

In this episode of the Nonprofit Chatter, Nhu Te and Taylor Shanklin are joined by Mary Noel, director of business development at DoSomething.org, and David Sacchetti, director of client strategy at Pursuant, to discuss why the younger generation should not be overlooked...

There is something about social media and online communications that twists many people’s heads around to conclude that the up-and-coming Millennial cohort is where the money is. Couple this conclusion with a “direct mail is dead” view, and you have a deadly combination...

As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: matching gift behavior, Millennial engagement and #GivingTuesday tips...

Fundraising seems pretty simple, doesn’t it? You ask for money, you get money. Unfortunately for us, that’s not the way it works.

As we’ve witnessed, giving patterns change. That’s because not only does our world continue to evolve and become more innovative, people change too. Generations come and go, but what we have come to realize is that each generation is different; the way they do things is different, the way they act is different and their…

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: improving online donations, marketing strategies to engage Millennials and tips for keeping monthly donors...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: an open letter to nonprofits from a Millennial, ineffective nonprofit leadership and the immigration policy...

Have you ever wondered how philanthropic married couples make giving decisions? I recently had a private conversation with a long-time donor to our organization. He was so proud of his support through the years, not only from a financial perspective, but through a volunteer perspective...

As a Millennial who works in the nonprofit software sector, I’m often surprised by how hesitant nonprofit executives are when it comes to marketing to my generation. It seems that the Baby Boomers and Matures who run nonprofits are aware that they need to market to Millennials, but unsure of how to proceed and unconfident that their work will pay off...