Segmentation

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: tips for painless graphic design, the ambassadorship model for nonprofit board fundraising and how nonprofits can better communicate with Millennials. Have…

Millennial studying is the navel-gazing of our time. We spend crazy time doing it. Don’t take our word for it, ask the Google machine. A Google search of “Millennials and charity” returns 210,000 hits, while searching “Millennials and nonprofits” gets you a whopping 434,000...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: communicating with Millennials, tips for a share-worthy nonprofit video and an inside look at being a capital campaign consultant...

My generation talks about Millennials like they are a different species. We think they are different at the DNA level. We study them and develop intricate ways to deal with them, with systems, processes, ropes, pulleys, whispers, shouting and… none of it works very well. And we need to figure out why—and soon...

My generation talks about Millennials like they are a different species. We think they are different at the DNA level. We study them and develop intricate ways to deal with them, with systems, processes, ropes, pulleys, whispers, shouting and… none of it works very well. And we need to figure out why—and soon. Maybe the problem […]

Today is a very important day. March 8 is International Women’s Day, and it commemorates the social, economic, cultural and political achievements of women all across the world. In light of International Women’s Day, DonorPerfect released “The Nonprofit Leadership Workbook for Women...

Remember the ALS Ice Bucket Challenge? It was one of the most successful fundraising challenges in recent times, with over $115 million raised, not to mention priceless public awareness. And the driving force behind that campaign? The enthusiasm of Millennials…

Suppose you were asked to separate your donors into Pile A and Pile B. What criteria would you use? Before answering, recall the only reason to segment is to raise more money than one-size-fits-all. Creating and executing tailored content and experiences come at a cost, which at the very least is more work for staff...

Nonprofits engage in marketing to help win support for their causes, attracting potential donors and members, which can be challenging enough. But nonprofits in unique niches face additional challenges, especially if their causes are relatively unknown...

Recovering from disasters is never easy. When disasters pile up, it gets harder. On top of the inevitable competition for everything from the government's funding for recovery efforts to construction materials, donations for relief operations dry up as givers develop what's known as "donor fatigue." While studying disaster relief and community resilience, I've learned that…