Segmentation
November 13, 2017 at 11:16 am
Paul and Rebecca (not their real names) started giving to this social service organization in the early 90s. They were a conservative couple from an average neighborhood, but they wanted to do good in their community, so their first gift was $50 to a direct mail acquisition campaign...
October 25, 2017 at 12:31 pm
When considering giving motivations, most nonprofits turn to their well-tested case for giving or a list of organizational features. More sophisticated organizations turn to recent survey data that provides details about their donor base or a group of donor personas...
October 11, 2017 at 12:15 pm
October is National Breast Cancer Awareness Month. While we all should be more cognizant of how breast cancer affects those who are diagnosed with it and their family and friends, it’s easy to get lost in our own daily lives...
September 25, 2017 at 11:28 am
It’s amazing to Richard and me how nonprofits—that do such great things with the programs and projects they have making the world a better place—have a total disregard for their major donors. One example of this was a story I heard from someone who quit her position as an major gift officer several years ago...
September 18, 2017 at 1:37 pm
It’s amazing to Richard and me how nonprofits—that do such great things with the programs and projects they have making the world a better place—have a total disregard for their major donors. One example of this was a story I heard from someone who quit her position as an major gift officer (MGO) several years […]
September 12, 2017 at 3:07 pm
September 8, 2017 at 9:20 am
Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: Nonprofit HR's newly released report on nonprofit talent and culture practices; three tips for effective multi-dimensional segmentation; and Social Solutions' new report on what funders are looking for in nonprofit organizations...
September 7, 2017 at 1:15 pm
Major philanthropic gifts by Chinese Americans have surged nearly fivefold to almost $500 million in recent years, with most of the money going to higher education, a new study has found. Philanthropy by donors in China also soared as the nation’s roaring economy produced more billionaires than in the U.S. and helped fuel a 430…
August 31, 2017 at 12:17 pm
In the last few years, nonprofit organizations have been increasing their staff size by hiring more aggressively than for-profit organizations, but nonprofits are experiencing an increased competition for talent from the for-profit sector, according to Nonprofit HR’s “2017 Nonprofit Employment Practices Survey...
August 31, 2017 at 12:13 pm
Who are my donors, and how have they engaged in the past? Most will answer this question in one of two ways. First, by quoting recency, frequency, monetary segments, complete with highest previous contribution and timing of the most recent gift. Second, by describing donor demographics/wealth with off-the-shelf segments or with their homegrown analysis...
