Social Media

Twitter Takes a Back Seat to Instagram for Giving
March 7, 2018 at 11:45 am

Many charities and nonprofit organizations think of Twitter as being crucial to their donor outreach. Considering the volume of tweets on popular days, such as #GivingTuesday, it’s easy to see why. Twitter helps organizations amplify their message on an event day, attract media attention and make it easy for followers to share your content...

2017 NonProfit PRO Gold Award Winner: Social Media Mastery
January 15, 2018 at 12:35 pm

This was a difficult decision to make, but we chose Camphill because the campaign improved dramatically over last year’s impressive results, while showing how powerful and effective social media can be for smaller organizations...

How to Choose the Right Social Network for Your Nonprofit
January 11, 2018 at 11:54 am

I know there's a lot out there on Facebook, Instagram and Twitter, for instance. But there are others beyond the top ones, which include Tumblr, Pinterest and even Skype. If you're a nonprofit leader, even if you're not the one that's managing the day-to-day posts, you have to care about which social networks for your organization...

Nonprofits & IoT: Voice-Activated Fundraising Anyone?
December 13, 2017 at 11:39 am

Just when you thought you already had too much to worry about with figuring out how to maximize social media and make your communications all mobile responsive, now there’s one more thing...

#NPPTrendingNow Ep. 25: Nonprofit Trends for 2018
December 8, 2017 at 11:48 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: Facebook will eliminate donation fees for nonprofits, proposed changes in the tax code could impact your nonprofit and the nonprofits trends for 2018...

Instagram Fights Animal Abuse With New Alert System
December 8, 2017 at 11:34 am

Instagram is rife with photos of cute wild animals—including the exotic and endangered. A picture of someone hugging a sloth or showing off a pet tiger cub is just a click away on the massively popular photo-sharing platform, which serves 800 million users. But recently, searches for a wide range of wildlife hashtags will trigger…

Facebook Plans on Saying 'Goodbye' to Donation Fees for Nonprofits
December 4, 2017 at 11:37 am

Facebook introduced the “Donate” button on its ever-expanding social media platform back in 2013 in hopes of giving nonprofit organizations more exposure and helping these organizations increase their fundraising dollars. But there was a 5 percent fee associated with donations to cover items...

Constituents Do More Than Wear Your Wristbands
November 22, 2017 at 11:02 am

Most people think that anything that gets people to focus attention on their nonprofit leads to good things happening. Increased attention = increased revenue. And no matter what your mission is, you can find ways to connect with prospective constituents. Facebook, of course, is the biggest fish in the pond...

7 Social Media Trends Your Nonprofit Must Know for 2018
November 13, 2017 at 11:19 am

It's not too soon as we race toward the year-end to begin to think about what your nonprofit team should know for 2018, regarding one of the essential elements of your marketing plan—social media. Even if you’re a nonprofit leader, and you delegate your marketing and social networking efforts to more junior staff, it is your responsibility to understand trends...

How to Create More Effective Nonprofit Social Media Content
October 24, 2017 at 12:45 pm

When I use social media, there are pages I return to each time I sign on and then there are those I've stopped looking at altogether. As the head of a nonprofit organization, it got me thinking about why I was drawn to certain pages on social media more so than others. After all, I…