Social Media

As Tropical Storm Harvey continues to inundate the Texas Gulf Coast, Facebook users have one more reason to donate to relief efforts. Facebook announced Tuesday that it would match the Harvey disaster relief funds raised by its users up to $1 million. To contribute match-eligible funds to Harvey recovery efforts on the platform, Facebook users…

We often hear it called “peer-to-peer,” “crowdfunding” and a few other things. Social fundraising is definitely being talked about in both the nonprofit and direct giving space a lot these days. But as I read through post after post, a thought occurred to me: What if everyone is sort of “missing it” with social fundraising? There seems to be something larger here that nobody is really talking about...

Most Millennials consider themselves social activists and want to make the world a better place, but our current culture of “clicktivism” leads to relatively little impact and blurs the line between boots-on-the-ground cause-based work and idle browsing. And, while the Internet and social media have catalyzed extraordinary movements like the Obama Campaign and electing LGBT…

Want your fundraising program to rocket to the heights? It’s not what you do, it’s how you do it. Social media has redefined the communications paradigm—more power, more immediacy, more often than ever before. Tools are value-free, however...

Thyngs, the mobile proximity platform, has added PayPal to its payment options for charities taking cashless mobile donations via its platform. PayPal will be added as a new core payment method for charities using its tap-and-scan cashless donation solutions on items, such as collecting boxes and direct mail, and in-person. The integration will streamline donation…

A strong social media strategy can be a fantastic tool to enhance a nonprofit’s online presence. Authenticity is critical when using this platform, because social media is about connecting donors and prospects with the organization’s mission. Nonprofits need to humanize their social media message, so the audience can effectively connect with your organization...

We’ve had this conversation before. The nonprofit sector is changing, and it’s more important than ever to understand how it’s changing and why it’s changing. We’re adopting a more digital mindset when it comes to our “business” strategies—it’s how we acquire donors, build relationships with them and get them to donate to our organizations...

There is something inherently satisfying about setting up an automated marketing system. Whether it’s retargeting, welcome series, scheduled social updates, automated ad buys, there is a temptation to "Ron Popeil" these efforts (“Just set it, and forget it!”)...

Just last week, Harvard Kennedy School's Belfer Center launched Defending Digital Democracy, an across-the-aisles bipartisan effort to find ways to protect against election hacking. The group includes campaign managers from Hillary Clinton and Mitt Romney's presidential campaigns, as well Google and Facebook security staffers. A new report says that Facebook will also provide an initial…

Every industry—ours included—is transitioning into a more mobile-focused mindset. We are entering (if we haven’t already) a device-dependent era. Like it or not, the majority of people are attached to their smartphones, tablets, what-have-you...