Social Media

There is something inherently satisfying about setting up an automated marketing system. Whether it’s retargeting, welcome series, scheduled social updates, automated ad buys, there is a temptation to "Ron Popeil" these efforts (“Just set it, and forget it!”)...

Just last week, Harvard Kennedy School's Belfer Center launched Defending Digital Democracy, an across-the-aisles bipartisan effort to find ways to protect against election hacking. The group includes campaign managers from Hillary Clinton and Mitt Romney's presidential campaigns, as well Google and Facebook security staffers. A new report says that Facebook will also provide an initial…

Every industry—ours included—is transitioning into a more mobile-focused mindset. We are entering (if we haven’t already) a device-dependent era. Like it or not, the majority of people are attached to their smartphones, tablets, what-have-you...

The use of SMS in the nonprofit sector got its biggest spotlight with the Red Cross mobile giving campaign on behalf of the 2010 Haiti earthquake. Relief agencies raised more than $40 million dollars via text message donations...

The nonprofit landscape is changing. You see it featured in every other article you come across—at least I do. I’m beginning to see a trend that’s here to stay: We’re switching gears and becoming more and more focused on the digital side of things...

Technology has become increasingly user-friendly. Donors from Baby Boomers and Gen X to Gen Y and Millennials have become more digital-centric. The smartphone has become an indispensable part of everyday life, making it completely normal to use as a tool during a special event rather than struggling to keep track of old-fashioned paper and pen bid sheets...

Online giving has added new and unique challenges to maintaining ethical practices, so it may be time to refresh your approach. As technology develops, so do many issues around privacy, communication and safety. How can we help protect donors’ rights in the online world?...

Most fundraisers know about the Donor Bill of Rights created by the Association of Fundraising Professionals, yet do you also know about the eDonor Bill of Rights? Online giving has added new and unique challenges to maintaining ethical practices, so it may be time to refresh your approach. As technology develops, so do many issues […]

The nonprofit industry is becoming more diversified and complex and as donor behaviors continue to evolve, it is imperative that direct-response fundraisers adopt new methods and/or solutions for quantifying the impact of their marketing investments. The days are gone when fundraisers could measure a campaign’s effectiveness or performance in a single media/channel view...

What has become a more common additional response in submitted applications is that grant-makers will be recognized via an organization’s social media networks. That statement is then typically followed by a list of the organization’s social networks, and the number of followers for each account is then listed to show the reach of the organization’s networks...