Social Media
April 11, 2017 at 8:48 am
When people engage with brands on social media, it’s usually because they are looking to build a relationship or some kind of connection. Don’t miss this opportunity. An engaged social-media audience is priceless for your organization because these connections provide the potential for increased organic growth and recurring donations...
April 3, 2017 at 9:37 pm
Email is the bread and butter of digital marketing. While it’s important to have a number of communication channels through which to engage your community, no organization (for-profit or nonprofit) can afford to neglect email. But the importance and prevalence of email marketing is part of what makes it so difficult. When every organization is…
March 28, 2017 at 8:42 am
When was the last time you purchased something you didn’t really need because it jumped in front of you? Perhaps because you saw it on a sidewalk stand while walking down the street. Or at the check-out line. Or it popped up as an ad or sidebar on your computer...
March 15, 2017 at 3:46 pm
Millennials are going to change the nonprofit world in incredible ways. Their enthusiasm and capabilities are significantly different than the generations that came before them, and they are motivated to make the world a better place...
March 13, 2017 at 3:06 pm
Social media can be a double-edged sword for nonprofits. It’s an appropriate venue to share stories about your cause and foster community among your supporters. When it comes to fundraising, however, social media can be a confusing tool...
March 10, 2017 at 3:34 pm
With the world’s finest online tools at our disposal, one of the most integrative tools is social media. Social media plays a huge part in growing our online presence. We wouldn’t have the capabilities to spread our outreach so far without it—email can only get us so far...
March 9, 2017 at 10:13 am
Mar. 8 was International Women’s Day, an annual movement that has been dated back to the 1900s to support the economic, political and social achievements of women and the fight for gender equality. To my strong, independent women out there—you rock! You continue to motivate and inspire us every single day...
February 27, 2017 at 10:54 am
Giving Tuesday has revolutionized giving days. A movement that started in 2012 by 92nd Street Y and the United Nations Foundation, Giving Tuesday aims to “celebrate and encourage giving during a commercially focused season,” Jessie Salpeter, senior digital account executive for Chapman Cubine and Hussey, said during the DMA Nonprofit Federation Conference...
February 13, 2017 at 9:59 am
Nonprofit arts, education and youth programs are are about to get a cash infusion from SnapChat. SnapChat and its co-founders, Evan Spiegel and Bobby Murphy, have pledged to donate up to 13 million shares of Class A common stock over the next 15 years to 20 years to a foundation to support arts, education and…
February 8, 2017 at 9:39 am
Last week, this piece on marketing automation ran in the Huffington Post, pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations...
