Social Media

In a recent article for Social Media Examiner, author Zoe Summers outlined some ways businesses can use social listening. Many of her ideas can be applied directly to nonprofits. I’ve adapted four of them here...

Whatever nonprofits are doing right now to sustain and grow donor relationships, it’s not working especially well. So, adding an additional relatively inexpensive donor retention strategy into your existing donor development plan makes sense. Here are five strategies you can use to build donor relationships online...

Social media marketing and advertising has to be managed like direct marketing. Can you imagine running a direct marketing program with no audience targeting? Fail. If your organization is advertising on Facebook, please treat it like a direct-response marketing channel. Do not just prioritize the creative or copywriting...

Last week, Swedish Cancer Society, a large nonprofit organization based in Stockholm, Sweden, posted to its Facebook page a cancer awareness video on how to perform a breast exam. Facebook quickly removed the video, reinstating it days later. But not before the charity took a shot at the social media giant's censorship policy...

In the fast and highly competitive world of digital marketing, social media tools are essential if you want to stay ahead of the game. The problem is these tools can also be expensive, especially for nonprofits. In a sea of cool tools, all promising you incredible results, how can you find the ones that work…

According to Facebook, organic reach is the total number of unique people who are shown your post(s) in their News Feeds through unpaid distribution, and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data not provided is your nonprofit’s weekly, monthly…

A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share…

Despite having more than 300 million users, Twitter has struggled to make a profit and keep its investors happy. Yet, the service has arguably been good for public dialogues and news gathering. So as Twitter considers a sale, maybe it's worth pondering the idea of Twitter getting out from under the pressures of Wall Street…

With the advent and extent of social media marketing, nonprofit organizations are able to spread the word about their fundraising events farther and wider than ever before. Year over year, fundraising events have increased the revenue of nonprofits across the board—smaller nonprofits especially. It’s no coincidence. Social media has opened up the doors and allowed…

For more than a decade, the blogosphere has touted the power and promise of social media (this blog included), but there is also a downside to using social media for your nonprofit. Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social…