Social Media

The folks at Facebook have tweaked the News Feed algorithm again, now putting an explicit priority on posts from family and friends over pages. As with all changes to the Facebook News Feed, I encourage you to breathe and not panic. This is nothing new, but as with every other algorithm update, it requires some…

Instagram Stories create an extra layer of visibility for your nonprofit—whenever you want that visibility. Like Snapchat, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the home screen.…

We’ve all heard stories of social media success. President Barack Obama was, perhaps, the first U.S. presidential candidate to raise a significant amount of money via social media. The Ice Bucket Challenge generated awareness and raised more than $100 million for The ALS Association, in addition to millions more for other ALS charities. Countless charities…

If you are a leader in higher education, independent schools or any nonprofit, you need to be on social media personally, especially if your role includes fundraising. Why? A key part of your role is to nurture relationships. If your board members, donors and prospective donors are engaged in social media, then you need to be as well...

Just about every day, I talk to a nonprofit staff person who thinks he or she is alone with the challenge, drama or weird situation that person is in at work. And 95 percent of the time, I assure the person I’ve heard it before. If you feel isolated with what you think must be…

As of August 2016, Twitter had 313 million monthly active users. If you or your nonprofit are one of them, explore these little-known Twitter features that might make the social network more useful for you and your followers. 1. Night Mode Twitter unveiled a fresh new mobile feature for Android and iOS in August called Night…

Nonprofit new media managers often battle mobile and social media burnout. The mental energy required to actively engage multiple communities simultaneously is exhausting. Plugged in from early morning to late afternoon and early evening, many new media managers struggle to find balance at the end of day when they need to shift their mental focuses…

What does inflation in global social-media usage mean for your nonprofit? The "2016 Social Media Inflation Index" infographic from TrackMaven, a digital-marketing software company that analyzes content across 15 online channels for companies, might have the answers...

While Instagram is seen primarily as a social media channel to give followers real-time, in-the-moment visual snapshots of a brand or organization, more and more marketers are seeing the value of making deliberate decisions to schedule Instagram posts. Perhaps it’s time for you to start thinking about a broader view of when you should share—and…

Chances are, your nonprofit is using Facebook to connect with your audience along with 96 percent of all nonprofits and charities out there. But are you using it the right way? Hold the phone! The right way? It seems like just yesterday, we were calling it "The Facebook" and needed a college email address to…