Social Media

Think that your website is your organization’s most important online communications asset? Think again. This week’s Know Your Own Bone fast facts video busts a myth that seems to be slow to shake for some leaders. As it turns out, your organization’s own website is not your organization’s most important online communications asset. Organizations tend…

Peer-to-peer (P2P) fundraising rallies your supporters together to reach your fundraising goal, as each person individually fundraises from their own networks. Since social media is a significant aspect of many people’s lives, creating a strategy for all the posting, tweeting and sharing can help you better reach your donors—and even reach beyond your fundraising goal.…

The Olympics are a money machine, not just for the International Olympic Committee (IOC), which runs the games, but for its corporate sponsors. So it's no surprise that the IOC goes out of its way to protect its trademarks. Rule 40, the IOC regulation governing who gets to use Olympic intellectual property and where, has been in place for awhile. But this year, it's been revised to include far-reaching restrictions on what brands, nonprofits included, can say on social media...

Yesterday, Facebook announced a major overhaul of its News Feed, updating the algorithm to reduce the ranking and reach of articles with so-called "clickbait" headlines. The social media behemoth attempted this before, in 2014, but those measures apparently weren't strong enough. Its users, the site said, want even fewer clickbait posts in their News Feeds. Here's what it means for nonprofits...

Facebook has rolled out some changes, and, guess what? They really can help your marketing and fundraising—if you use them correctly...

It seems that most brands don’t understand why people really share on social media. Yes, people use social media for entertainment, to connect with others and to be heard, but there’s a deeper motivation behind why people share anything on social media. Shoring up your public persona People use social media to shore up their public personas—the…

Throwback to 2014, the year of the Ellen DeGeneres Oscar selfie, Pharrell's giant hat and the Ice Bucket Challenge. These fads "broke the internet" (a phrase also coined in 2014), dominating social media feeds across the globe. But one of these viral pop culture moments is even more relevant today. The campaign that encouraged millions…

Don’t even think about creating a social media strategy without having leadership vet your brand first. It’s a smart move for an organization to have a social media strategy. But in many-an-organization’s rush to develop one, some actually are setting themselves up for long-term social media failure. Having a social media strategy is important! It…

Donald Trump has risen to power; as of last night, he is the Republican nominee for the president of the United States. To some, inexplicable. According to the mechanics of the human mind, however, perfectly reasonable...

Out of nowhere, a huge fad sweeps the country. It dominates social media and leads to a blizzard of think pieces, which are followed almost immediately by a backlash, as critics warn of the fad’s baleful consequences. Eventually, people get bored and move on to something new. That could well be the story of "Pokemon…