Social Media

Facebook Live has taken the world by storm! Ever since Candace "Chewbacca mom" Payne created the most viewed live video to date, many people—especially marketers—who had never heard of Facebook Live took note. If you haven’t seen this video, do watch it and see if you can stop smiling with this happy mom. So, what…

Starting out on social media can be a scary proposition for many nonprofits. Horror stories abound—staff members going "rogue" and posting inappropriate Facebook photos, volunteers tweeting too much information and LinkedIn group members leaving negative comments. (I’m sure we all heard the story about the American Red Cross and the #gettngslizzerd slip up!) With all the fearmongering and bad news being…

While every organization is different, understanding where the rest of the sector sits is critical to understanding your opportunities (and sometimes challenges)...

Introduced in 2009, the "Like" button has been one of the most recognizable aspects of life on Facebook. After reading a post, I could like, comment or share. Now, with the "Reactions" Facebook introduced earlier this year, I have a choice of six emoticons: Like, Love, Haha, Wow, Sad and Angry...

Facebook users tell us what works and doesn’t relative to Facebook videos. How do your videos measure up? As people scroll through their news feeds, videos start automatically but are silent in the beginning. If this is not managed properly, it creates confusion with the viewer and most likely a missed opportunity. The videos that ranked the highest used visual cues during the no-audio period...

We aren’t the same people we were 10 years ago—or even at the start of last year. But the one thing we can count on is that change is a constant. The key is to embrace the change—and nonprofits have seized the opportunity...

In part one of this article, we looked at how nonprofit marketing, fundraising and sales are synonymous. Sadly, they too often have been siloed—resulting in inconsistent messaging, confused donors and money left on the table. Let’s get practical. It’s been crystal clear since the explosion of media and messaging post digital revolution that if you still are thinking outbound marketing, you’re a dinosaur...

Communication is key to achieving success in any undertaking, business or otherwise. So, it makes sense that the communications team would be a crucial subset of a nonprofit. The "2016 Nonprofit Communications Trends" infographic from Nonprofit Marketing Guide delves into the the who, where, how often and why behind the communications department...

It’s true that social media is in transition. Facebook reach is at an all-time low. Instagram has a new algorithm. Twitter is in flux. And the next big thing in social media, Snapchat, is baffling to many seasoned social media managers. But digital and mobile app payments are coming. The global Internet population is set to…

If only there was an easy answer to our fundraising woes—too much to do, too little donor loyalty, too many unrealistic expectations. While I don’t have the final answer, I do have two suggestions based on science...