Social Media

If you want more engagement, the best type of content for social media is shareworthy images. This is true for all the social networks (Facebook, Twitter, Instagram, Snapchat, etc). But how do you choose the best images for your social media? You look for the stories. If a picture doesn’t tell a story, it isn’t…

Let's talk about passion, specifically, what it means for nonprofits and their online relationships. When you consider your organization’s online community, you may think of your social-media groups. For a long time, there has been a push to develop as many relationships as possible...

If you're not familiar with Slack, you should be. The messaging app is a productivity godsend, allowing teams to do everything they'd normally do over email, but in real time. If you are familiar with Slack, then you already know how that slightly less formal feel lends itself nicely to the occasional swear. What's a couple four-letter words among friends and co-workers, you know? It's inevitable. And now, thanks to a new Slack bot, you can cuss for a cause...

Has your organization hashtagged something recently? Have you looked at how many Facebook posts you’re creating each week? Do you know how many Twitter followers you have? If the answers to these questions are ambiguous, vague or nonexistent, it may be time to rethink your nonprofit’s social media strategy. That can be an intimidating sentence…

Social media may be good at raising awareness, but—contrary to the success of the Ice Bucket Challenge—it may not be so great at getting people to donate to an organization. This was one of the significant findings of a new study published in Sociological Science. The research found that while social media campaigns may attract…

Do charitable campaigns conducted on social media platforms actually "click" with the public? A new study by researchers from the Johns Hopkins Carey Business School suggested that such campaigns can draw the attention of social media users, but not always their commitment to donate money. Published in the March 2016 issue of the journal, Sociological…

Instagram recently announced that it would be adopting Facebook’s model of algorithm-controlled content. Rather than seeing the posts of people you follow in chronological order, you’ll now see them based on "the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post." Many brands and individuals…

A Michigan woman leveraged her longtime Twitter username—@DietDrPepper—to coax a $5,000 donation from the soft drink's parent company to help Flint residents. Diana Hussein, 29, snagged the coveted Twitter handle in 2009, accumulating thousands of tweets on sports and cats before offering it to the soda manufacturer in 2013, she told the Detroit Free Press.…

Have you ever been splashed by Shamu? You are among the last generation that ever will. Earlier this month, SeaWorld Parks and Entertainment Inc. announced some huge news: It will stop breeding captive killer whales. Not only that, but it's ending the theatrical orca shows. The changes mark a staggering change in the company’s business model.…

Twitter is the New York City of social media platforms—it never sleeps and there’s always something to do. It is home to the hashtag, the creator of “trending topics,” and, of course, the platform for many infamous celebrity “Twitter feuds.” What do all of these things have in common? The fact that relevant trending news…