Social Media
March 14, 2016 at 9:51 am
Here’s a great article from Matt Collins, who makes the totally sensible statement that charities “need to think carefully about how resources are allocated.” With such dismal response rates on social media, Collins argued that we should shift our time and money to places that’ll give a better return. “It’s time to step away from…
March 10, 2016 at 11:09 am
Social media may be a "big miss" for nonprofits. That is according to the Nonprofit Social Media Scorecard by Dunham and Co. and the Marketing Support Network. Despite all the advice available on the Internet, webinars, books, and the shouting of various consultants, it appears that nonprofits have only gotten part of the message about social…
March 4, 2016 at 10:16 am
Liking, tweeting, sharing, posting, repinning—no matter a person’s age, social media is a big part of life. But on which platforms should your organization be most focused? If “Content Marketing: Social Media,” an infographic compiled by Score.org, is any indication, the answer may come down to your target demographics...
March 3, 2016 at 10:19 am
Quick: You have just a few seconds to catch your audience’s attention, inspire and educate them, and then offer a call to action. Internet users are fickle, busy and they don’t have time to waste. That’s partly why video marketing is so popular—it’s a highly effective engagement tool. According to Visually, a video on a…
February 25, 2016 at 11:01 am
On Wednesday, Facebook released “Reactions,” an evolution of the network’s “Like” button. Mark Zuckerberg described the feature in a post: Not every moment you want to share is happy. Sometimes you want to share something sad or frustrating. Our community has been asking for a "Dislike" button for years, but not because people want to…
February 24, 2016 at 10:03 am
Compelling storytelling moves people on an emotional level; it makes them care. If you’ve ever watched a reality talent show like "American Idol," you know that the story behind the singer is what makes an audience connect with and root for that individual. Nonprofits may not get to tell their stories to a prime time…
February 19, 2016 at 10:23 am
Is your nonprofit on Facebook? If so, you likely know there’s a difference between being “on” Facebook, and using Facebook to your full advantage. Enter Facebook for Nonprofits, the new site launched yesterday by Facebook to help nonprofits reap the most benefits from the social media platform. The comprehensive site guides nonprofits at every stop of their online journeys...
February 19, 2016 at 9:50 am
Picture this: You’re going on a blind date. You sit down and order a round of drinks, but before you can say “cabernet sauvignon,” your date starts listing off every detail of your life and history and asking you about them. Uhhhh, check please! That’s the world we all live in today. That includes your…
February 18, 2016 at 9:51 am
Could the solution to Twitter’s long-running troll problem come courtesy of the nonprofit sector? It’s not clear as of yet, but it’s nonetheless worth keeping an eye on the work of Twitter’s new Trust and Safety Council, which the social network announced to the public last week. The social network, which has faced some high-profile…
February 17, 2016 at 9:28 am
A lot of my work as a trainer is teaching senior leaders and staff to use social media and their online networks as part of their thought leadership and professional networking, and/or to support the organizations' communications goals as ambassadors for the organizations' missions. Adding social media and a powerful personal brand can be a…
