Social Media

There are words that are glazed over. There are words that stand out. And then there are words that are so powerful, they evoke an emotion from the readers and ultimately compel them to take action. They engage readers in ways that prompt them to find out more about your mission, grow more invested in…

Did you know you're 65 percent more likely to remember something when it's accompanied by a relevant image? That's just one of the statistics HubSpot highlighted in its post, "37 Stats You Should Know About Visual Content Marketing in 2016." The remaining 36 are just as impactful when it comes to getting your message read, remembered, shared, etc...

In a perfect world, all of your fans would see all of your posts in their newsfeeds. But this is not a perfect world, and people who've liked your page rarely see your Facebook posts. Yes, it might seem unfair, but when you get right down to it, Facebook users are the ones telling the…

In early 2016, YouTube rolled out a new feature to content creators who host their videos on the YouTube platform. Now, users can harness their content for the good of U.S.-based nonprofit organizations. Here’s everything you need to know about YouTube Donation Cards: What are YouTube Donation Cards? A donation card essentially is a link…

If you go to a public place, whether it’s a coffee shop, bus station or university campus, you’ll notice that nearly everyone is on their cellphones, laptops or tablets. People constantly are connected to each other through the many accessible avenues on the Internet. Nonprofits are no exception! In fact, three of the top four…

YouTube just made it a lot easier for its users in the U.S. to use its videos to drive donations to nonprofit organizations. With the new donation cards, video creators can now choose from more than 1.8 million IRS-validated 501(c)3 nonprofits and send direct donations to them right from the video creators' videos. Nonprofits could already…

It's important to project where you believe your prospect research efforts will need to concentrate. Although we can’t claim to predict the future, we can propose some theories about the future of prospect research. Here are three prospect research trends to consider...

This is the story of how a small nonprofit with no social media experience used the power of storytelling to raise $12,000 in 12 days. Smoky Mountain Meals on Wheels is located in Maryville, Tenn. It provides home-delivered meals to seniors in Blount County, and that’s just the start. It also provides groceries for special…

Two years ago, we asked the question: "Can Nonprofits Benefit from Snapchat?" After using the app and investigating its privacy and security, I couldn't really find much use for nonprofits. It isn't secure enough to send sensitive information to clients or staff, and I could only find examples of businesses using the app. Recently, after…

Ah, Twitter. Modern nonprofits can find immense benefits from this social-media giant simply by creating a handle and describing their missions in 140 characters or fewer. But there are some tricks to maximizing your Twitter return on investment, highlighted in MobileCause's infographic “Getting a Handle on Twitter for Nonprofits”...