Social Media

LinkedIn is a severely misunderstood and underestimated donor research tool by many fundraisers. Even those that use it often don’t take full advantage of its many useful tools. In fact, there’s a simple little search you can do on LinkedIn that can give you the perfect outreach point for thousands of potential donors that I’m…

307 million people. That’s just a little smaller than the population of the entire United States. But, it’s also the amount of monthly active users currently on Twitter. Needless to say, the popularity of the social network has exploded in recent years—and it’s only getting bigger. So, if you aren’t already implementing tactics and strategies…

Since nonprofits don’t have a tangible product to sell, storytelling becomes that much more important. I like to think about online advertising as online storytelling. Our goal is to get a click, or a view, or a like. We have to tell a short-but-catchy story to get someone’s attention...

Nonprofits have two goals: to win supporters to their cause, and to convert those supporters to donors or members to support their work. To achieve both in 2016, marketers will need to become more savvy than ever. But where should you start? The first step is to take a look at the marketing landscape at large…

We’ve talked about the importance of storytelling and how to do it using things like news cycles, social media, and even Periscope and Meerkat. So now let’s add another tool to your content toolbox. Let’s talk about Vine. What Is Vine? At its simplest Vine is a video-sharing app. But to understand what it does…

After a decade of embracing new social networks as they rise in popularity, in recent weeks it became clear that it was time to reassess the value of being active on so many social networks and to prioritize the social networks that most benefit Nonprofit Tech for Good. Each social network has its own unique…

It’s one of the biggest conundrums in nonprofit fundraising: How do you turn social media supporters into long-term donors to your organization? Many nonprofits assume that the best way to do this is to send out fundraising links on social media. So they post some updates, send out donation links, beg their supporters to donate…

Social Media and Fundraising Heading into 2015, our NPTech experts predicted that charities would do more multi-channel marketing and venture beyond email and direct mail into social media. As we look ahead to 2016, it's looking like the emerging "killer apps" may be messaging solutions, like Snapchat, Facebook Messenger and WhatsApp, that deliver text messages…

A group of 20-somethings flew from Vancouver, British Columbia to El Salvador earlier this month to build new homes for agricultural families displaced by flooding. Their materials included wood, fiber cement and, most importantly, Snapchat. The Millennials used the popular video-messaging app to record heartfelt donation requests, and then fanned them out to their social…

Using online channels such as social media is a vital part of any year-end fundraising strategy, as online giving peaks at the end of the year, especially on Dec. 30 and 31. So how can you leverage your social media channels to make the most of your donors tendency to procrastinate until the end of…