Social Media

The fastest-growing phenomenon of the modern age.

Here, I discuss the implications of the Meta Pixel for the nonprofit sector and what nonprofits should do.

Here’s how you can use social media in your digital marketing efforts this giving season.

GiveCentral will launch its 20 for 20 Campaign to help nonprofits increase giving by 20% in 20 weeks in Q4, when most giving happens.

Using conversational messaging strategies is the best way to build a relationship with donors from day one.

Jennifer Rubin and Terry Pearl of 360 Philanthropy Group shared their recommended social media strategy to raise funds.

Social fundraisers sometimes don’t want to believe online communities are real communities, but they use livestreaming to fundraise.

If major gift fundraising is Morton’s, social fundraising is McDonald’s. We’re not talking about the food; we’re talking about scale. The great thing about the scale of social fundraising is that you get a lot of data. So, here’s what the fast food of fundraising has to offer other income channels. 

A new California law aims to bring more transparency to digital fundraising as a whole. Let’s explore the aspects of the California law, how it impacts social media platforms, the implications for nonprofits that land on a block list and the steps a nonprofit needs to take to avoid non-compliance.

Social media can be a powerful part of a comprehensive fundraising strategy when you understand how it fits into the mix.