Social Media

Using online channels such as social media is a vital part of any year-end fundraising strategy, as online giving peaks at the end of the year, especially on Dec. 30 and 31. So how can you leverage your social media channels to make the most of your donors tendency to procrastinate until the end of…

There is no guarantee that your campaign actually will go viral, but there are things you can do to ensure maximum exposure...

Tagging Facebook users in your nonprofit’s posted photos can be a simple way to increase the exposure and visibility of your content. However, the user interface that governs Facebook can sometimes make it difficult for page managers to tag friends and fans–even if they are already engaged with your brand page. Here is a quick…

As a nonprofit, the best gift you can give your cause this holiday season is keeping up with marketing trends for the upcoming year. An updated marketing strategy is an effective one that will benefit your organization for years to come. Here are five ways to make your nonprofit marketing more effective in 2016: 1.…

Millennials, understandably, are the source of much anxiety for nonprofits. How do you connect with them? What makes them tick? How do they give? Are they worth all the trouble? The latest study to tackle those questions examines the Giving Tuesday strategies of nine nonprofits to provide a cross-section of organizations' Millennial engagement efforts and determine Millennials' Giving Tuesday habits...

Dozens of young people from all over New Jersey arrived in Newark Saturday to participate in a charitable event entitled #TakeCareOfNewark #Feed500. The idea was simple enough—gather together enough food and supplies to feed 500 needy people. But the phenomenal outcome was not the result of an established charity with scores of volunteers, “old money”…

A recent study about donor engagement and nonprofit marketing shows there are critical areas where what nonprofits are doing is not what is optimal for donors.

It’s that time of year again. A time to reflect on the state of online marketing over the past year and a time to figure out how to score big marketing wins over the year to come. Since every new year brings new marketing challenges, we can use these predictions to help build forward-thinking strategies…

You couldn't look anywhere on Facebook without seeing it: Friends, celebrities and complete strangers dumping buckets of ice water to raise awareness of ALS, a neurodegenerative illness also known as Lou Gehrig's disease. The 2014 Ice Bucket Challenge ended up raising more than $115 million for ALS research and reached an unprecedented bar for a…

Here, on the cusp of 2016, it's hard to imagine digital marketing as a fringe or niche aspect of marketing. Such a time did exist, and with 2015 coming to a close we have fully and completely moved past that transient epoch. “Digital marketing has moved into the mainstream, as 98 percent of marketers affirm…