November 24, 2015 at 9:39 am
Just like the classic disagreements that occur across Thanksgiving dinner tables with families, this argument in the nonprofit world is never-ending…
Social Media
November 19, 2015 at 9:44 am
Facebook is keen to associate its platform with good causes and launched a new, experimental fundraiser tool for charities yesterday. Nonprofits will be able to launch specific fundraisers on their pages, showing users how many people have contributed, how much money they want to raise and suggesting possible donations. The social network is also improving…
November 18, 2015 at 9:42 am
Social media’s potential to generate actual giving—as opposed to just clicks, "likes," retweets and "awareness"—remains unclear. But a study released Tuesday suggests that YouTube may play a role in transforming passive fans of charities’ work into active donors. People who give money to charity are much more likely than the public to visit YouTube, according…
November 17, 2015 at 10:03 am
Nonprofit Tech for Good experimented with Periscope for live-streaming for the first time during the 2015 Independent Sector Conference. Like all new tools, there is a learning curve, but for nonprofit social media managers that spend a good portion of the their time on social and mobile media, Periscope is intuitive, easy to use and…
November 12, 2015 at 10:18 am
It's no secret: I am the biggest fan of social media marketing. Why? Well for one, that's where everyone's at—or at least a good percentage of your potential customer base. According to eMarketer, nearly one in four people worldwide used social networks in 2013. Many marketers, however, remain unsure about the steps to take to…
November 10, 2015 at 9:21 am
Nonprofits should be watching how presidential candidates are using Facebook and deploying similar strategies. Let’s face it, these candidates are trying to tell their story, get people to align with their mission and goals, get people to share their thoughts with friends and family, and take other kinds of action, like donating and messaging support. Sounds a lot like what every nonprofit needs from Facebook as well...
November 3, 2015 at 10:04 am
Logically, it seems as though Democrats would more heavily rely on social media for campaigning than Republicans because of their younger voting base. This notion is partly true and certainly was true in the groundbreaking Obama 2008 campaign. The party’s outreach toward younger voters is just as important today. Hillary Clinton, for instance, has been…
October 28, 2015 at 10:33 am
We held an event recently and didn’t follow our own advice. The advice we give clients, that is. We neglected to promote it through a well-coordinated combination of direct mail, email (both blasts and individual) and social media. The event was in partnership with another firm, and the folks there decided to promote it solely through email. We followed their lead. We also made a substantial investment in paid social-media promotion...
October 28, 2015 at 10:23 am
Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Here are a few tips for your nonprofit to make sure that tweets don’t go unnoticed...
October 27, 2015 at 10:16 am
If you’re under 35, you may never have heard of the Jerry Lewis Telethon. But back in the day, it rocked my world. The telethon was an annual marathon television event that raised millions for the Muscular Dystrophy Association, hosted live with schmaltz and sentimentality by Jerry Lewis. Stringing together celebrities, performances and telephones every…
