Social Media
October 14, 2015 at 10:26 am
Facebook plays a huge, integral role in driving website traffic. So it makes sense that publishers and brands spend significant amounts of money to pay for the distribution of their content within Facebook, particularly since organic traffic has been throttled back substantially. From these campaigns, they primarily seek to build awareness, drive recurring website traffic…
October 8, 2015 at 10:27 am
Social media marketing. These three words bring about different reactions from nonprofit marketers and fundraisers every day. What is clear is that social media and social networking represent some of the most predominant changes to the marketing landscape for nonprofits. One-quarter of the world’s population uses social media. But, what is perhaps more important than the sheer volume of people engaging through social media is the way nonprofit brands can use these unique channels...
October 7, 2015 at 9:45 am
Fundraising online is getting easier because of the bevy of new tools available to candidates. Innovations ranging from #cashtags to digital video donation platforms are expanding the opportunities for campaigns to accept dollars online. But for rookie candidates or those expanding into online fundraising for the first time, bringing money in through email or a…
October 7, 2015 at 8:25 am
It happened so fast—mere moments ago we were sipping cool beverages in short sleeves, listening to songs about the beach and watching fireworks overhead. But a cool breeze blew in, college football kicked off and pumpkin spice popped up on everything. The arrival of fall not only signifies sweater weather, but also crunch time for…
September 29, 2015 at 11:09 am
As you know, Nationals closer Jonathan Papelbon and outfielder Bryce Harper got into an altercation in the dugout Sunday, apparently because Harper didn't run out a pop-up. It was an ugly scene. Nationals fans are not too happy Papelbon literally choked their franchise player (weirdly, non-Nationals fans seem to be on Papelbon's side) so much…
September 22, 2015 at 10:46 am
That little row of social media buttons has become a ubiquitous feature of most websites. After all, it’s good to show off that you’re social, and that there are channels where you can interact directly with stakeholders. But is your website header or sidebar the best place to show that off? Here are five reasons…
September 21, 2015 at 11:07 am
Twitter and Square launched a new donation system on Tuesday morning, allowing users to send donations to U.S. politicians through a tweet. The system only will be available to those in the U.S. Announced one day before the second Republican debate, the program allows any active candidate to accept tweeted donations. The campaigns are verified…
September 11, 2015 at 9:38 am
First there was “Movember,” where men started growing mustaches every November to raise awareness of men’s health issues. Now, the nonprofit Feeding America is launching a new campaign called “Spoontember” to bring attention to the hunger problem by getting people to balance spoons on their noses. For the integrated campaign, created by Feeding America with…
September 9, 2015 at 9:26 am
In less than a minute, your nonprofit can now have a “Donate Now” button (see Humane Society International) on your Facebook Page (provided your Facebook Page category is set to “Non-Profit Organization”) that can be linked to the donate page on your website, and if in time Facebook’s 1.49 billion active users become accustomed to using the button…
September 4, 2015 at 9:02 am
Facebook may still be a few years away from giving aggrieved users a sought-after “dislike” button, but if you think its updated charitable addition will smooth the waters until then, think again. Continuing right alongside the growing online-giving movement, the social media juggernaut has extended the availability of the “Donate Now” button to all nonprofit…
