Since ancient times, we have been reminded that a true friend is loyal to us. Aristotle wrote, “A friend to all is a friend to none,” and Euripides said, “One loyal friend is worth ten thousand relatives.” Or, in the terms of today’s fundraisers, “One loyal donor is worth 10,000 fans, likes or followers whose engagement never goes further than that."
There's a new social network in town, and the man leading it is Jimmy Wales, best known as the founder of Wikipedia. TPO.com positions itself as "a whole new social network—similar to Twitter but better." TPO.com is operated by mobile phone network The People's Operator, of which Wales is co-chair. The People's Operator is a…
Pretend your social audience is a new friend—one you like and respect and one you hope feels the same about you. As with any exciting new friend, you want to engage them, even find ways to be helpful to encourage goodwill. It's fun. But, because you're still getting to know her, you don't yet know…
Facebook recently announced that the network would be giving social media users the power to control and coordinate what people and organizations fill up their News Feeds. The new preference settings will allow readers to prioritize the friends and Pages that show up at the top of their News Feeds, giving Facebook users flexibility to…
Of the world's top philanthropists, Bill and Melinda Gates command the largest social media audience, a report from Portland Communications finds. Released as part of a report on Communicating Global Giving, the rankings analyzed the social media accounts of the top 100 philanthropists globally in terms of dollars donated to charitable causes and ranked the…
Not all social channels have the same purpose in your constituent’s life. That means videos must be tailored to each social media channel for maximum effectiveness. In the past I’ve blogged about the power of video for nonprofits. I still feel very strongly that we, as an industry, can’t just do video. We must do video right. For the last few years, Facebook and YouTube have been the primary places for nonprofits to showcase their messages and missions in video. But, with the growth of other channels, there are multiple opportunities for nonprofits to reach the marketplace...
Nonprofits are familiar with writing blog posts that provide program updates, tell success stories, comment on breaking news and current affairs, and promote calls to action. This type of blog content is standard in nonprofit communications and should continue to be reported on regularly; however, some of your most shared, retweeted and +1′d blog posts…
Blog posts play an important role in your online engagement. Posting regularly allows your audience to see that your organization cares and provides them with the latest news. But how do you keep your audience coming back? What is the best way to promote your organization and its blog? In "32 Experts Share Their Best…
Make sure you are where your donors are when it comes to social media—and then do what is right for that channel.
A new website a Kansas City, Mo., man plans to launch this coming week will promote crowdfunding to raise money for local nonprofit agencies through even the most modest of donations. Tim Racer, who pitched his proposal in November during Kansas City Startup Weekend, said the first step will be to amass donors through his…
