Social Media

Why? Because 53 percent of you are not measuring your social-media efforts and 67 percent have no social-media strategy. We all know that is not the best approach.

FundRaising Success is excited to be sitting down with the ALS Association to talk about what's happening in that organization in the aftermath of the social-media phenomenon, the Ice Bucket Challenge.

Believe it or not, using Facebook is not as easy as just posting information about your nonprofit.

In an exciting, two-part webinar series FundRaising Success is hosting in partnership with Blackbaud and Charity Dynamics, the ALS Association is providing an exclusive, inside look at what happened this summer and what has happened since the Ice Bucket Challenge.

"In my view, all fundraising is peer-to-peer." That's how Jeff Shuck, CEO of Plenty Consulting, opened his session yesterday at bbcon, Blackbaud's annual conference. "… It's not about who we know. It's about who they know."

Are you spending a lot of time on social media for your nonprofit and just kind of hoping it pays off? When it comes to converting social-media friends to donors, people often get it wrong.

Announcing the FundRaising Success 2014 Gold Awards for Fundraising Excellence. The 2014 Campaign of the Year Award winner relied heavily on powerful, consistent messaging across multiple channels.

Did you take the ALS Ice Bucket Challenge? Even if you didn’t, I’ll bet you at least talked about it. Sure, the crazy-viral, social-media-based fundraiser has its critics. But come on! It was creative. It was fun. It was engaging. It was nothing short of a phenomenon! Wow!

Before taking on omnichannel marketing, fundraisers should master multichannel fundraising and effectively measuring it.

In its whitepaper, "Fundraising With Facebook," Artez Interactive provided three ways to improve peer-to-peer fundraising events with Facebook.