Social Media

Today, social media has the potential to be so much more than just a place where you post nonprofit status update pictures. It’s also a powerful tool for engagement and persuasion. The question is: How does your nonprofit unlock that potential?

Facebook fundraising has seen its ups and downs over the years, so what is its current perceived value? Here are three key mistakes nonprofits need to avoid when evaluating if there’s a place for Facebook fundraising in their 2023 strategy.

LinkedIn launched a free online Resource Hub for nonprofits through its LinkedIn for Nonprofits program to help nonprofits make the best use of the platform.

Olivia Laura at It Gets Better Project and Tiffany Rivers at Media Cause join The NonProfit Voice to share insights into how the nonprofit teamed up with influencers to reach its constituents and raise awareness with a hashtag campaign on TikTok.

Similar to for-profits, “selling” our missions is no different than selling consumer goods. Here’s how to build your community.

If you’re ready to make your digital channels work for you, bring in more online revenue, and save yourself some time, here are my top tips.

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

Nonprofit organizations may be feeling the need to take a stance on the metaverse and make decisions on meta-related activities, like accepting crypto donations. While the metaverse is still being built — and is so new that it’s hard to define exactly what it means — there’s a lot of marketing hype (and money) being wrapped up into it.

OneCause released its new report: The 2023 Fundraising Outlook: Insights for Nonprofit Planning & Prioritization. In this year’s annual survey, findings from 890 fundraising professionals provided insights into where organizations found success in 2022, common challenges, and what they're prioritizing in 2023 as they create their fundraising strategies.

While there are always risks involved in new fundraising innovations, many times these risks are well worth taking — and, in some cases, you can’t afford not to take them. As 2023 beckons, it’s time to explore the major innovations I expect to see in digital fundraising in the year ahead.