Social Media

As your nonprofit prepares for a holiday fundraising campaign, hundreds of other charities are doing the same.

Social media is unique from any other platform for engaging with your donors, volunteers and supporters. Nonprofit organizations have been much slower to embrace social media than private sector businesses, but those organizations that are using it are seeing great benefits. Although there is no "one size fits all" strategy for nonprofits to use social media, there are three main ways that every nonprofit can use these tools in their own unique ways: informing/storytelling, organizing and fundraising.

Incorporating visual content in your nonprofit's giving campaign this holiday season is a fun way to engage your online audience, especially those younger millennials. Using Instagram to easily take photos and record videos and share them is a great way to do so. Here are eight ways to do that: 1. Launch your campaign on Giving Tuesday via Instagram. 2. Share photos from this year's achievements. 3. Film a 15-second video or take photos of your staff. 4. Have your staff say thank you.

Where have all the donors gone? The reality is that potential donors abound, but nonprofits aren’t reaching them in an effective way. And to be successful with their donor activation efforts, nonprofits need to be focused on integrating inbound marketing into their fundraising and social-media strategies.

Fundraising with social media may or may not be on your nonprofit organization’s radar. At this time of year, all eyes in the nonprofit sector turn toward year-end giving.

Back in 2008, feeling like I was 127 years old, I declared myself a Twitter quitter and retreated to the juvenile comfort of MySpace.

Donors are engaging with causes they care about on social media more than ever before. For a wholly consistent supporter experience, be sure to integrate social media into your end-of-year fundraising campaign. Consider using these 10 tactics to get you started.

If you want to engage people, you must be engaging. And you must be genuine. If you speak from the heart about a cause that resonates with you, people will respond.

FundRaising Success announces the 2013 Gold Awards for Fundraising Excellence Social Media winner: Findlay Hancock County Community Foundation.

At JustGiving, we’ve been monitoring the increasing power of mobile fundraising and its impact on social media since early 2012, when stats revealed huge growth in this area. There has been much excitement as we have now hit the inflection point of mobile internet users exceeding desktop users.

In this article, we share our latest insight and explore the trends and data that make social and mobile a non-negotiable part of any charity’s online fundraising strategy.

Your goal with social media is to create a “virtual porch,” a welcoming, reliably satisfying environment. If you’re successful, people will want to stop and spend some time with you and their friends. They’ll share stories, they’ll learn from each other and they’ll grow closer to your organization.