Social Media

Social media is the social space where you not only connect with those you know, but you get to make introductions and meet new people. How does this support online fundraising? Social media is the place where you can change a donation ask from a stranger into a call to action from a friend. This is the space where you can equip your supporters with your message and help them carry your campaign to their own networks. Here are three ways you can start using social media in your campaign today.

Sometimes I meet organizations that think that social media is a silver bullet for email list growth or fundraising. They continue to reach for the pie in the sky, yet still struggle to figure out what content to post on which social media channel.

The primary advice about social media is to take your time and do it right. You are building relationships, and that is not going to happen overnight. Be consistent, be true to your mission and stay active on these channels. It works.

Despite their personal politics, fundraisers in 2009 could not deny the impact that the 2008 presidential campaign had on the face of fundraising. In January of 2009, Jocelyn Harmon asked (and answered) the question, "What Can *YOU* Learn From Obama?"

Claire Axelrad’s Clairification blog, which was one of our Best Fundraising Blog winners in the 2013 Fundraising Professionals of the Year Awards, got more nominations than any single submission in any category of any year of the awards. Last month, we announced the award winners; this month we’d like to formally introduce you to the blog. Here are some of Claire’s favorite recent posts.

There are lots of ways to manage your social-media presence, but only a few really simple rules: Keep it real; treat your fans, friends and followers with respect; and for Pete's sake, get your head out of your butt.

In December 2007, then FS Associate Editor Timothy Churchill wrote about the up-and-coming video site YouTube as another potential place for nonprofits to raise money and awareness in his story, "Do You YouTube?"

Stuff happens. An unfortunate typo gets through. Or as in this case, an overzealous keeper of your organization's Twitter or Facebook or whatever account lets something get by that really shouldn't have. The difference is in the way you handle it.

How do you become your donors' favorite cause — you, the one that they want? Here are five things you can do to increase engagement

Wow, we here at FundRaising Success had a collective Sally-Field-winning-the-Oscar moment — you know, "You like me! You really like me!" — yesterday when we realized that we were just 12 "friends" away from 1,000 on our Facebook page and 18 followers away from 3,000 on Twitter.