Social Media

While there are always risks involved in new fundraising innovations, many times these risks are well worth taking — and, in some cases, you can’t afford not to take them. As 2023 beckons, it’s time to explore the major innovations I expect to see in digital fundraising in the year ahead.

Giving Tuesday reports a wave of generosity as people worldwide committed to acts of giving and service during the annual celebration.

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.

Given their omnipresence, it's exciting to consider how game companies can harness their immense reach and power to create community and social good, and how nonprofits can utilize games as platforms to fundraise and connect with small donors.

Meta announced a new promotion that will encourage users to donate monthly to nonprofits after unveiling new Facebook tools for recurring gifts. 

With more than $6 billion having been raised through Facebook and Instagram fundraisers now, social fundraising has cemented itself as a key strategy for increasing nonprofits’ revenue streams.

DonorDrive and Dixper announced an integration to drive higher engagement and charitable donations for content creators who fundraise.

In the digital age, social proof has more importance than ever. The fear of supporting an organization that doesn’t make an impact is a primary concern for donors. So, the concept of social proof counters those concerns.

With the ability to capture a large audience, TikTok has become a hub of connection, and can bolster your organization’s mission.

GivingTuesday officially launches year-end giving, and is a great opportunity to connect with donors to keep your cause top-of-mind.