Social Media

Ephraim Gopin has worked in the nonprofit sector for the last decade, in every position and department from CEO, PR, marketing, event organization, fundraising, grant writing and everything in between. He currently works with nonprofits and businesses to help them craft social-media strategies and get out there engaging the masses. He also recently was a session presenter during our third annual FundRaising Success Virtual Conference & Expo. Following are some insights and musings from his session, "A Fresh Look at Social Media."

Scott Pearl, the Association of Fundraising Professionals’ (AFP) new chief marketing officer, has been named to Social Media Marketing Magazine’s list of the top 100 CMOs on Twitter around the world. The list identifies the top 100 chief marketing officers who provide useful content; engage with followers; and “get it,” according to Social Media Marketing, when it comes to the best ways to use Twitter. It was Pearl’s first appearance on the list, and he is currently ranked 80th.

The goal of social media needs to be engagement, not solicitation. And that means real conversation, listening as well as talking. Getting someone to "like" your page and then disappear into the woodwork is just a numbers game — not true engagement.

FundRaising Success talks with Paynter about best practices that nonprofit organizations can learn from Care2's tremendous growth.

In this archived episode of his Nonprofit Coach radio show, Ted Hart speaks with John Murcott, co-founder and CEO of Karma411, about social fundraising.

In their presentation at Fund Raising Day in New York last month, four fundraising professionals provided 28 ideas for digital fundraising success. Here are ideas 11-20.

In their presentation at Fund Raising Day in New York last month, four fundraising professionals provided 28 ideas for digital fundraising success. Here are ideas 1-10.

With social scoring, organizations now can discover which constituents use social media and engage them more effectively, integrate joint e-mail and social-media campaigns more effectively, and identify influencers and have them help "friendraise."

In this archived episode of his Nonprofit Coach radio show, Ted Hart speaks with Scott Stratten, president of UnMarketing, about viral, social and authentic marketing, which Stratten calls un-marketing.

Blackbaud announced the availability of Social Score, a new social media data enrichment service that provides organizations insight into their supporters' social media activities and influence.

Social Score service provides nonprofits analysis and categorization of donors, volunteers, peer fundraisers and other constituents by measuring their level of influence and reach through publicly-available social media activities.