In a nutshell, your mantra should be, ‘Community first, monetize later.’
Social Media
FundRaising Success e-chats with Blackbaud's Melanie Mathos and Chad Norman about their book, "101 Social Media Tactics for Nonprofits," and social media.
Attention! 
Social Media Does Not Equal 
Fundraising! In a nutshell, your mantra should be, ‘Community first, monetize later.’
FundRaising Success e-chats with Blackbaud's Melanie Mathos and Chad Norman about their book, "101 Social Media Tactics for Nonprofits," and social media.
Last week, I asked the question: How do smaller nonprofits compete — and even beat some of the bigger, established players? Keeping your mailings highly personal, having well-understood programs, offering matching-gift challenges and being highly relational are four important ways multitudes of smaller organizations stand out from the pack. But wait! There's more.
With a socially enabled website and CRM solution, you can initiate, respond to and listen in on conversations about your organization. And your donors can gossip their love for your cause to their friends and followers. That is partly made possible by the deep integration capabilities offered by the recently released Facebook Open Graph. This allows the latest website-CRM solutions such as iMIS to associate donors’ Facebook profiles — with their permission — to their constituent records in your database. That means they have granted you access to their social networks.
Ted Hart speaks with Blackbaud's senior public relations manager, Melanie Mathos, and Internet marketing manager, Chad Norman, about their book, "101 Social Media Tactics for Nonprofits: A Field Guide," on his Nonprofit Coach radio show.
According to a new 30 Hour Famine study, conducted online in January by Harris Interactive, more than half of teens (55 percent) say social media sites like Facebook and Twitter have made them more aware of the needs of others. This is a huge increase from 2011 when a little more four in 10 (44 percent) said their use of social media made them more aware. The study also says two in three teens (68 percent) agree that the benefits of social media outweigh the risks.
Social fundraising platform Fundly released the latest metrics of the "Fundly Political Index" (FPI) — the first-ever index that measures the velocity of social fundraising activity across the social Web during the 2012 campaign cycle.
According to the Fundly Political Index, political campaigns' social fundraising velocity by the end of January 2012 had increased to 53 times higher than in the previous year. "Social fundraising" is defined as peer-to-peer fundraising and fundraising using social media as its main method of solicitation.
It’s quite possible that the direction Facebook is heading with Timeline Apps will help Facebook make good on the promise of social media becoming an important, productive and measurable channel for fundraisers. So what’s the big deal? Why is this announcement potentially so important for fundraisers? Here are five reasons why I think this announcement will make a difference for the nonprofit sector.