How can you best spread awareness about your special event to as many potential supporters as possible when you have limited budget and resources? Leverage social media to get the word out quickly and efficiently throughout your nonprofit's network.
In support of the upcoming 9/11 Day of Service and Remembrance, American Express announced the launch of the I WILL VOLUNTEER Facebook application, powered by HandsOn Network, the volunteer activation division of Points of Light Institute. This new app is designed to connect volunteers across the country to service projects in their communities.
The 9/11 Day of Service and Remembrance is a federally recognized initiative being led by MyGoodDeed and HandsOn Network.
While it certainly hasn’t reached a tipping point, the number of foundation chief executives using Twitter is growing — slowly.
Jeffrey Raikes, chief executive of the Bill & Melinda Gates Foundation, started tweeting last month. His boss, Bill Gates, has been on Twitter since January 2010.
James Knickman, head of the New York State Health Foundation, signed on recently. Alberto Ibarguen of the John S. and James L. Knight Foundation and Risa Lavizzo-Mourey of the Robert Wood Johnson Foundation are tweeting their way to significant numbers of "followers."
People expect nonprofits that provide disaster aid to use social networks to communicate, according to a new survey by the American Red Cross.
Eighty percent of Americans said they expect national relief groups to monitor their social-media feeds and websites where disaster victims might make urgent requests for help. And they expect those groups to act quickly. About 35 percent of respondents said that it is reasonable to expect assistance to arrive within an hour after a request for help is posted online.
Ted Hart, CEO of P2P Fundraising, GreenNonprofits.org and TedHart.com, spoke with Rochester Institute of Technology professor Mike Johansson about social media in June on his Nonprofit Coach radio show.
StumbleUpon is officially launching Stumbling for Good, a new advertising program to help nonprofits increase awareness and site traffic. The San Francisco-based company started the program earlier this summer, initially running a campaign for the World Food Programme, and is now opening up the effort to include more organizations.
StumbleUpon, a discovery engine that recommends web and mobile content for its more than 15 million users, will help nonprofits reach users most likely to respond to their messages and engage with them via its new Paid Discovery social media brand ad platform.
Ted Hart talks with Artez Interactive President Mark Sutton about how fundraisers can get the most out of e-philanthropy, social media and mobile on his Nonprofit Coach radio show.
Good Neighbors USA, an international humanitarian relief and development NGO, has launched a new Facebook campaign to raise money to feed children in Haiti, Guatemala and Chad. Titled “Food For Kids,” Good Neighbors and one of its generous donors will donate 25 cents to a hungry child for every fan who “likes” the Good Neighbors Facebook Fan page.
In many developing nations, 25 cents can purchase one bowl of food. With this campaign, Good Neighbors’ goal is to feed 32,000 children by the end of the year.
At a time when for-profit theaters may be feeling the pressure to cave in to the economic pinch and roll out the revivals, nonprofit San Francisco-based American Conservatory Theater is still taking chances.
Many charities run contests to attract followers to their Facebook pages. But the big challenge is what prize to offer the winners. And how do you connect that prize to the organization’s mission? ChildFund International, a child sponsorship charity that works in 31 countries, faced those questions and came up with a solution that appealed to some of its biggest supporters.
So the charity’s “Experience of a Lifetime” contest, which ends July 31, will give one person the chance to travel and meet the child he or she sponsors through ChildFund’s programs.
