Social Media

Twitter offers countless benefits for nonprofits. You must create a strategy that considers the unique features of this platform.

Gamification is proving to be a powerful tool that can help nonprofits meet their fundraising and awareness goals.

Social media holidays are a great opportunity for nonprofits to engage with their communities and spread awareness about the work they do. But what are social media holidays? And how can you make the most of them? 

Writing a call to action (CTA) that hits the spot every time is part art, part science. Here are five examples of winning CTAs.

Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign.

In his latest blog, Duke Haddad talks about how he learned a long time ago that video is vital to nonprofit storytelling.

It’s no secret that Facebook and other ad platforms don’t perform as they did in the past. An overwhelming demand for data privacy has resulted in new personal information safeguards, giving these ad platforms a more limited understanding of our behaviors.

So, you've been paying attention to the buzz about building a community, but you're not sure what that means for your nonprofit. Building a community is now essential to engage with your supporters, prospects, donors and more. Moreover, it’s what your nonprofit donors want to see.

Meta, Facebook’s parent company, announced today that it will enter a co-development deal — centered around Challenges on Facebook — with GoodUnited, a social giving solution with a focus on Facebook fundraising.

Facebook seems to always make controversial headlines. When the platform created fundraising tools, it was an exciting new innovation for nonprofit organizations. However, this too was eventually regarded in a controversial manner. Here's why your nonprofit should continue using Facebook despite these criticisms.