Social Media

Nonprofits and schools alike should set social-media guidelines and encourage social-media use.

Nonprofit brand consultant Michel Levy provided 11 marketing communications best practices that fundraisers should utilize in their communications strategies. Here are tips six through 11.

What started with a tweet from a 25-year-old Blue Jackets fan Wednesday morning ended Friday night with more than $10,000 pledged to local charities and nonprofit organizations.

In an effort to rouse the Jackets from a five-game losing streak, Columbus resident Tyler Schweinfurth got on Twitter and promised $20 to the Jackets player who delivered a winning goal Friday night against the Detroit Red Wings.

By the time the Jackets took the ice in Nationwide Arena, nearly 150 people, got behind the drive and pledged $5,327 to the "money on the board" campaign.

Catholic Charities of Terre Haute has a new Facebook page and Terre Haute Children’s Museum has a new video aimed at recruiting volunteers. Both nonprofits have benefited from the work of St. Mary-of-the-Woods College students, who've helped them better use social media.

The “Social Marketing Experiment” project is funded through a $15,000 Ball Brothers Foundation Venture grant and the Lilly Endowment. Teams of on-campus and distance student-interns piloted the program, in which they designed and implemented social marketing strategies for the nonprofits.

Jane Hoffman, president of the Mayor's Alliance for NYC's Animals, discusses her organization and its fundraising initiatives.

In a webinar last month, Jeff Patrick and Sarah Desilets discussed the fundraising capabilities of Facebook Causes and tips on how to use the application for your organization.

WPP, the world’s largest communications services group, announces that it has agreed to acquire all the assets of privately held Blue State Digital, LLC (BSD) in the United States and the United Kingdom through WPP Digital, the digital investment and operating arm of WPP. Blue State Digital is a full-service digital agency specializing in advocacy, membership and fundraising campaigns for nonprofits, educational and cultural institutions, political campaigns and corporate brands.

Reach Out and Read CEO Earl Martin Phalen discusses his organization and its fundraising techniques.

When black college students began the sit-in protests that led to the integration of the Jim Crow South, news spread quickly by word of mouth. Soon, students in several states were engaged in similar nonviolent sit-ins, spurring on the civil rights movement.

Here are six rules for implementing a successful social-media strategy in your organization and for-profit examples nonprofits can model themselves after.