If the 2008 election was about hope and change, the 2010 midterm campaign, judging by its direct mail, was mostly focused on anger. That's the most obvious takeaway based on a review of the fundraising appeals and campaign fliers that we've seen during the year. Whether directed at President Obama, or at congressional leaders Harry Reid and Nancy Pelosi, this emotional touchpoint dominated political mail like it hasn't since the days of Bill Clinton.
Blackbaud announced that Princess Margaret Hospital Foundation selected Blackbaud Friends Asking Friends® as the online and offline event management solution for its newest fundraising event, Road Hockey to Conquer Cancer. The Foundation, which supports Canada’s leading cancer research institution, Princess Margaret Hospital, is using Friends Asking Friends combined with an innovative social media campaign to expand its supporter base and raise money for cancer research.
Wednesday is World AIDS Day, and many celebrities will stop communicating via Twitter and Facebook. They will not be resuscitated, they say, until their fans donate $1 million.
It’s all part of the latest gambit by the singer-songwriter Alicia Keys to raise money for her charity, Keep a Child Alive, which finances medical care and support services for children and families affected by H.I.V. and AIDS in Africa and India.
Here are two of the tools that I have found to be the best time-savers in my social media day-to-day listening, communication and analysis of online activity.
Chris Hughes, co-founder of Facebook, has spent the past year working on a new social network. This time, for good deeds. With Jumo, set to launch on Nov. 30, Hughes hopes users will bring the same enthusiasm they do to Facebook status updates and fan pages to issues such as women’s rights in South Asia, child trafficking in Eastern Europe, and the fight against Aids.
Imagine if a simple program would alllow you to capture audio, photographs and screenshots/navigation while you record your voice giving instructions or added information and then allow the file the to be tweeted, emailed or added to youtube?
It’s a free tool called ‘Screenr’ and allows you to record up to five minutes of screen captures and audio which could be used to present information to your donors in a personal and visual way.
Crowdsourcing is a new way of consulting your donors and supporters to figure out how to enhance your fundraising and unearth new ideas to achieve your mission.
Here are the final 25 of 50 more social media tactics for nonprofits shared at the Blackbaud 2010 Conference for Nonprofits.
Here are three of the main ways marketing was turned on its head in 2010, and what that means for fundraisers.
Which nonprofits wield the most influence on Twitter?
It’s not one of America’s most established or best-known organizations. It’s Charity: Water, a new global-development group that has 1.3 million followers, far more than any other charitable group we could find.
Only five organizations from the top 20 Twitter list appear on The Chronicle’s latest survey of the top 400 nonprofit organizations ranked by private donations: Red Cross (13), Unicef (21), Care (33), Save the Children (66), and World Wildlife Fund (173).
