Social Media

Facebook seems to always make controversial headlines. When the platform created fundraising tools, it was an exciting new innovation for nonprofit organizations. However, this too was eventually regarded in a controversial manner. Here's why your nonprofit should continue using Facebook despite these criticisms.

Social media is an essential marketing tool to drive brand awareness. As we enter a new year soon, let’s explore first some of the top trends and then some of the excellent tools to have your brand stand out from the rest.

Do you want to know the singular metric that will excite your nonprofit leaders? It’s high engagement. So amplification marketing is an essential method for you to grow your brand’s reach in the community through your marketing efforts.

What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right. Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media.

Let's highlight each generation and its use of social media. And after sharing some insights, I'll include a pro tip to ensure your nonprofit leverages each generation well.

Imagine this: You run a domestic violence shelter, and your fundraising team is starting to realize that your ads aren't bringing in the money they used to on social media. Or, perhaps you lead a clinic related to women's health, and since reproductive rights is a lightning rod issue, the algorithms on social media decide that it's too hot a topic for ads. Again, your fundraising money and your activist posts take a hit.

Did you know 90% of Facebook users live overseas? That's just one reason why nonprofits are increasingly looking for alternatives to Facebook. At some point, I anticipate that there will be increased shifts away from the platform. Here's why.

To celebrate Instagram’s 11th birthday on Oct. 6, the social media platform announced it would match Instagram fundraisers of seven artists and creators through Giving Tuesday...

In honor of World Mental Health Day on Sunday, Pinterest has launched a new campaign, “Havens: Invest in Rest” to create space on its platform for users, or “pinners,” to reflect on the global impact of mental health. Additionally, it will give more than $1 million to mental health organizations...

Social media can help nonprofits connect with supporters, volunteers and donors more easily. You can leverage social media marketing strategies to boost your engagement — but the best tactics differ from one platform to the next.