Social Media

Report: Four Out Five Americans Online Visit Social Networks
August 28, 2009

August 25, 2009, MediaPost — We'd like to officially welcome you to The Facebook Age. Now, according to a new report from Forrester Research, more than four in five U.S. online adults report using social media at least once a month, while half report participating in social networks like Facebook.

Why Adults Have Fed Twitter’s Growth
August 28, 2009

August 26, 2009, The New York Times — The tech industry has been perplexed by the fact that Twitter has grown extraordinarily quickly even though young people do not tweet nearly as much as their elders do.

Celebrities Use Twitter To Save Shelter Pets' Lives
August 25, 2009

LOS ANGELES, August 25, 2009 — Adopt-a-Pet.com, North America's largest non-profit pet adoption web service, announces the official launch of TwitterACritter, a new social media campaign that uses Twitter to spread the word about adoptable pets in shelters.

Small Nonprofit Uses Social Media, Crowdsourcing to Best 70 Organizations in Online Fundraising Contest
August 14, 2009

WASHINGTON, August 13, 2009 — Critical Exposure, a small D.C.-based nonprofit organization that empowers low-income students through photography and advocacy training, used an array of social media channels -- including Twitter, Facebook and crowdsourcing -- to mobilize hundreds of supporters and prevail over larger, more-established organizations in the recent GlobalGiving U.S. Open Challenge.

Tips for Maximizing Facebook and Your Web Site
August 12, 2009

Frank Barry, managing consultant at Blackbaud and moderator of the NetWits Think Tank blog, recently posted four Facebook tips for nonprofit success based on real-life experiences of nonprofits.

Boosting Your Event Strategy With Social Networking
August 11, 2009

With a few simple steps, nonprofits of all sizes can establish a presence in the world of social networking, begin building a network, cultivate new and existing audiences, and develop a meaningful community to support events.

TwitCause Is Yes, a Causes for Twitter
August 7, 2009

August 6, 2009, The Washington Post — Since the early days of the Facebook Platform, Causes has been one of the most popular apps. It's also big on MySpace, and the company behind it recently announced that they had raised some $10,000,000 for various causes in two years. It makes sense; it's using the social aspect of these platforms to spread the word on good initiatives. A new startup, TwitCause, wants to extend that idea to Twitter.

Businesses Turn to Facebook for Word-of-mouth Advertising
August 7, 2009

HERMOSA BEACH, Calif., August 5, 2009, USA TODAY — Bartender Beau Dieda does more than mix and serve drinks every night at popular nightspot Baja Sharkeez: He is also instructed to sign up friends and fans for his company's Facebook page, as well as his own. Before he leaves the restaurant, he sends bulletins to his collective fan base inviting them back in for specials, discounts or events.

Study: Who's On Which Social Nets
August 4, 2009

July 27, 2009, MediaPost — Marketers that are frustrated with targeting specific age groups or demographics in Facebook, MySpace, Twitter and LinkedIn could glean insight from a recent study by Anderson Analytics.