Software/Technology

How to Create More Effective Nonprofit Social Media Content
October 24, 2017 at 12:45 pm

When I use social media, there are pages I return to each time I sign on and then there are those I've stopped looking at altogether. As the head of a nonprofit organization, it got me thinking about why I was drawn to certain pages on social media more so than others. After all, I…

Best Practices for Retaining and Recruiting Event Participants
October 23, 2017 at 3:40 pm

When I use social media, there are pages I return to each time I sign on and then there are those I’ve stopped looking at altogether. As the head of a nonprofit organization, it got me thinking about why I was drawn to certain pages on social media more so than others. After all, I […]

How to Keep Your Nonprofit's Data Safe
October 19, 2017 at 1:10 pm

Nonprofits tend to be wary of devoting their limited budget to comprehensive data security. Regardless, taking cybersecurity precautions is essential for a nonprofit's livelihood. Some hackers may prefer the lucrative nature of hacking large corporations, though others view nonprofits as the perfect victim instead...

Nonprofit Software Evaluation Toolkit
October 19, 2017 at 11:34 am

BALTIMORE—Blackbaud announced that it has entered an expanded partnership with Microsoft in an effort to digitally transform the nonprofit sector during the general session at bbcon 2017. Under this partnership, the two companies aim to focus on the following key areas, according to a press release from Blackbaud: A deeper integration between Blackbaud and Microsoft […]

How Can Nonprofits Stay Relevant When Competing for Disaster Dollars?
October 13, 2017 at 8:31 am

How can you retain donor dollars in the wake of a crisis or disaster if your charity is not related to that crisis? In other words, suppose you are a breast cancer or Alzheimer’s charity in Houston or Florida just after hurricanes Harvey or Irma; donation dollars in these areas are currently going to The American Red Cross, the ASPCA and hunger organizations...

What’s Your Techie’s Answer When It Comes to Monthly Donors?
October 9, 2017 at 10:40 am

Let me share this story with you. When I worked at a big animal welfare organization with a huge donor base, we had several wonderful people in our “systems support/technology/IT” department. As manager of monthly giving, I had to have regular meetings with these great “techies...

5 Cultural Challenges Nonprofits Face With Digital Fundraising
September 27, 2017 at 1:05 pm

In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn't changing drastically in the near future. As a digital marketer, it's fascinating to me because this sector seems ripe for…

Q2 Great Returns Race Benchmark
September 27, 2017 at 8:56 am

In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn’t changing drastically in the near future. As a digital marketer, it’s fascinating to me because this sector seems ripe for […]