Software/Technology

#NPPTrendingNow Ep. 15: Here's Why You Need to Take Advantage of Google Ad Grants
September 1, 2017 at 10:27 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: Kayla Matthews shows you how to use Google Ad Grants, Gary Wohlfeill dives into social fundraising and Jason Lewis discusses employee vs. employee job expectations...

3 Tips for Getting Meaning From Data Without Being a Data Scientist
August 30, 2017 at 12:36 pm

It seems these days that marketers, strategists, analysts and sales people are hungry to throw around terms, such as Big Data, Business Intelligence and Artificial Intelligence, like a pack of dogs at the back door of a meat market. And, I have a confession to make: I’m a marketing professional also guilty of using these terms...

Could Everyone Be Getting Social Fundraising Wrong?
August 29, 2017 at 10:19 am

We often hear it called “peer-to-peer,” “crowdfunding” and a few other things. Social fundraising is definitely being talked about in both the nonprofit and direct giving space a lot these days. But as I read through post after post, a thought occurred to me: What if everyone is sort of “missing it” with social fundraising? There seems to be something larger here that nobody is really talking about...

How to Use Google Ad Grants
August 25, 2017 at 10:03 am

Did you know nonprofit owners and charity organizations can receive $10,000 of free money each month for AdWords, courtesy of Google Ad Grants? As part of the Google for Nonprofits program, Google Ad Grants provide nonprofits a way to reach their goals and passions with useful keyword tools and financial aid...

A Balancing Act: The Art and Science of Fundraising Through Analytics
August 23, 2017 at 11:29 am

In the age of “Big Data,” countless companies and organizations are turning their wealth of data into an extremely valuable asset. In the commercial world, Big Data, machine learning and artificial intelligence are turning data into actionable insights. Big Data really has moved from being a buzzword to being mission-critical...

Apple Is Now Taking Donations for the Southern Poverty Law Center Through iTunes
August 21, 2017 at 10:40 am

Last week, Apple CEO Tim Cook sent an e-mail to company employees, stating his disagreement with President Donald Trump’s comments concerning the violence in Charlottesville. He indicated that Apple will make a $2 million donation to the Southern Poverty Law Center and the Anti-Defamation League, and said that users would soon be able to donate…

Have No Fear! Monthly Giving Help Is Near
August 21, 2017 at 10:05 am

Over the past few months, I hope I showed you how monthly giving has become so much easier for nonprofits to organize and then actually start. That’s because so many payment processors and donor bases now have built-in tools to create giving pages, add the recurring/monthly option and capture new monthly donors without a lot of jumping through hoops...

Editor's Note: You Are Innovators
August 18, 2017 at 10:58 am

What a time to be alive. The innovation I’ve been seeing year after year never ceases to amaze me. And when I say innovation, I’m not only referring to technology. Sure, the technology of our time continues to evolve...

Bill Gates Reduces Microsoft Stake with $4.6B Donation
August 15, 2017 at 10:36 am

Bill Gates has given away $4.6 billion to charity in his largest donation since 2000. He remains the world's richest person, despite giving away 64 million shares in Microsoft.The shares are equivalent to 5 percent of his total fortune, currently estimated to be $89.9 billion. Since 1994,  Gates and his wife Melinda have given away a…

Don't Let Your Email Appeal End Up in Spam
August 15, 2017 at 10:30 am

For the last few months, we have been constantly talking about the sector’s changing landscape and how it’s leaning digital. There have been countless reports on the benefits of utilizing different kinds of technologies...