Software/Technology

Know Your Donor Through Analytics
July 11, 2017 at 10:02 am

Analytics is an overused buzzword. Ask three people and you’ll get three different answers as to what analytics means to them. To some, it’s about reporting on key metrics and projecting impact on the ability to achieve budget. To others, it refers to models used for the selection of individuals to include in a fundraising campaign...

The State of Nonprofit Philanthropy Is Becoming Digital
July 10, 2017 at 9:57 am

The current environment can be challenging for nonprofits. As resources are stretched thin, the need for services is continuing to increase. The University of San Francisco took a look at the current and future state of nonprofit philanthropy in the following infographic...

Direct Development was able to help their client, the University of Alabama, increase traffic to their graduate program by up to 12%.
July 6, 2017 at 3:35 pm

The current environment can be challenging for nonprofits. As resources are stretched thin, the need for services is continuing to increase. The University of San Francisco took a look at the current and future state of nonprofit philanthropy in the infographic to the left. Here’s what researchers found: • Since 1970, charitable giving has risen […]

Fundamental Best Practices for Online Fundraising: Part 1
July 6, 2017 at 12:01 pm

Use of the Internet to fundraise was launched in the late 1990s, and through a process of trial and error, nonprofit organizations have slowly been able to build donors' confidence in the technology and grow their online database for giving. Today, online fundraising makes up an average of 7 to 10 percent of most nonprofits’ annual budget. Now more than ever, it’s crucial that your nonprofit organization knows the basics of a successful online-fundraising campaign...

Attribution: Where Do You Stand?
July 5, 2017 at 11:10 am

The nonprofit industry is becoming more diversified and complex and as donor behaviors continue to evolve, it is imperative that direct-response fundraisers adopt new methods and/or solutions for quantifying the impact of their marketing investments. The days are gone when fundraisers could measure a campaign’s effectiveness or performance in a single media/channel view...

Paving the Way: Technology Professional of the Year
June 27, 2017 at 11:08 am

Moshe Hecht dedicates his life to advancing philanthropy through the use of technology. He has been a critical part of developing and growing Charidy, a crowdfunding platform that leverages the psychology of giving with offline support and online magic...

Blackbaud Announces Future Acquisition of Crowdfunding Platform JustGiving
June 27, 2017 at 10:55 am

Blackbaud is on its way to expand the company’s peer-to-peer offerings with the recent announcement of its future acquisition of JustGiving, a charity crowdfunding platform from the U.K. JustGiving is a significant player in the peer-to-peer space, with individuals from over 164 countries raising over $4.5 billion since 2001...