Software/Technology
When Edward Snowden leaked the biggest collection of classified National Security Agency documents in history, he wasn’t just revealing the inner workings of a global surveillance machine. He was also scrambling to evade it. To communicate with the journalists who would publish his secrets, he had to route all his messages over the anonymity software Tor,…
We all know the Amazon Dash button to be a one-step ticket to replenishing household supplies—laundry detergent, dish soap, paper towels—and your day-to-day necessities—Doritos, GoldFish, Pop-Tarts—for those of us who prefer convenience over human interaction. But did you know you could use the Dash button to support the American Civil Liberties Union and really “stick it to the man”?...
Last week, this piece on marketing automation ran in the Huffington Post, pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations...
Are you confused between opinions and facts when it comes to email marketing? Here’s a list of 104 answers for you…
Who’s got money? Donors do. That’s why relationships with donors are the cornerstone of nonprofits. Without donors, nonprofits wouldn’t find any success in their fundraising efforts. Marketing automation will help your nonprofit maintain its relationships with donors through the use of personalized and useful content. Automatically Send Custom and Relevant Information Find out which people are…
It’s one thing to come up with a great idea that may serve a need within the community. It’s quite another to build a sustainable nonprofit organization that will grow and thrive well into the future. Local standouts in the nonprofit sector say a sound strategy, a dedicated staff, a healthy infrastructure, educated board members…
Eventually, most nonprofits will face the challenge of replacing their constituent relationship management (CRM) database. Sometimes, it is a good thing. Your current system simply can’t keep up with growth. Other times, it is a matter of an aging system, an unsupported infrastructure or slowness in customer support response. Here are seven tips for nonprofits to follow when moving to a new CRM database...
The year 2012 marked the first #GivingTuesday, the Tuesday after Thanksgiving, where leaders across nonprofit and for-profit industries use social media to promote the end-of-year giving season. Since the holiday was created by the United Nations Foundation and the 92nd Street Y, philanthropy in the U.S. has evolved significantly. Philanthropists are giving larger charitable donations…
We’re used to scouring eBay for scoring deals on designer duds, or for maybe finding that obscure vacuum part. But now the online market behemoth has jumped into the world of charity gifting. Launched on Giving Tuesday, Nov. 29, the eBay for Charity team’s new "Gifts That Give Back initiative" allows charitable organizations to “sell”…
There is a viral campaign going around right now born from the discomfort people have with a certain online news site. This website seems to polarize many people in the U.S. and has been a big player in the recent political arena. The campaign is trying to use the very basic feedback elements of AdWords to hurt the website. That has some scary implications...