Software/Technology
Yesterday, we looked at three ways nonprofits are hopping aboard the "Pokemon Go" train in a quest to be the very best, like no one ever was (at attracting donors and raising some funds). And while many organizations have embraced the game and its players in creative ways, it turns out it might not be a good fit for every nonprofit. For example, the Holocaust Museum...
Be The Match, a nonprofit that manages a bone marrow registry to help blood cancer patients, needs a new way to recruit young, healthy donors, so it's looking for them on apps popular with Millennials. "What we've found is that while anyone between the ages of 18 and 44 can join the registry at no…
With an estimated 7.5 million U.S. downloads of "Pokémon Go," that is a whole lot of people who are getting outside, discovering new areas and meeting new faces. So how can your nonprofit use this rocketing app to its benefit? Beth Kanter rounded up a great collection of how nonprofits have been using the game to their advantage. Here’s what we took away from their efforts...
A penny earned is a lot more than a penny spent. At least for WaterIsLife, a charity dedicated to providing clean water to those in need. It teamed up with Deutsch New York for a particularly creative attempt to reach out to Millennials via Venmo, a mobile payment app, AdWeek reported...
The staff at Habitat for Humanity of Omaha would rather focus on building and renovating homes for low-income families than spend its valuable resources managing a Microsoft Exchange Server. For years, the nonprofit organization paid an IT consulting firm a monthly fee to host and manage its email server. But at roughly $2,000 a month,…
For many nonprofit leaders, our reality is that we’re “always on” and connected 24/7—whether it’s checking email on our phones at all hours of the day, carrying tablets or laptops with us on the go, or watching social media mentions from every device in our lives. However, 60 million Americans face the opposite reality: They aren’t online at all. Here are a few myths about digital access we need to check...
Marketers, please get your emails and websites to render properly on common devices. We don’t have time to make adjustments anymore…
Earlier this month, Uber and Lyft left the Texas capital of Austin, but a new venture is stepping up to fill the void while adding a philanthropic twist. Starting yesterday, a new ride-sharing service is on the App Store, and, unlike Uber and Lyft, it will be a nonprofit that will give back to the…
People are far more distracted than they were a decade ago, which means that even the most experienced fundraiser must continually evolve—something the industry has found difficult at times—and leverage new outlets to increase donations. Is it possible that our inability to adapt or unwillingness to change is a primary reason for our industry’s declining performance?...
Give Local America, a single-day, online-only fundraising event, happened on May 3. This annual rally brought thousands of people together to support local nonprofits in their communities. But this year, the event hit a glitch due to a hardware issue, causing delays in processing the payments and frustrating a lot of people...