Software/Technology

Social Media and Fundraising Heading into 2015, our NPTech experts predicted that charities would do more multi-channel marketing and venture beyond email and direct mail into social media. As we look ahead to 2016, it's looking like the emerging "killer apps" may be messaging solutions, like Snapchat, Facebook Messenger and WhatsApp, that deliver text messages…

As a marketer, you have amazing opportunities to digitally track people and provide behavior-based marketing. As a consumer, it might just shock you how much you are being tracked...

How often do you assess the systems that drive your organization? Your systems’ capabilities affect the processes carried out day-in and day-out by staff, managers, board members and volunteers. Focusing on those systems, here are six areas of consideration for assessing your nonprofit technology infrastructure that directly affect the overall management capabilities within your organization...

When an organization like AmeriCares makes a year-end push for donations, it is serious business for the people to whom it extends aid, whether following natural disasters or in communities like its home turf in Stamford, Conn., where it offers health clinics on an ongoing basis. If Jed Selkowitz, AmeriCares' chief marketing officer, finds the right…

Microsoft is doubling down on philanthropy, according to a blog post by the company's legal chief and president Brad Smith. The mission, which is an expansion of the company's current efforts, looks to follow CEO Satya Nadella's goals of empowering individuals and companies across the world by providing them with the technology they need. "In…

There is no guarantee that your campaign actually will go viral, but there are things you can do to ensure maximum exposure...

Folks who work for nonprofit organizations are used to working with shoestring budgets. They understand that every dollar they spend must have a strong return on investment and that because they qualify for a special tax status, their financial documents are open for public inspections. It’s understandable that many conscientious nonprofit leaders hesitate to purchase…

Here, on the cusp of 2016, it's hard to imagine digital marketing as a fringe or niche aspect of marketing. Such a time did exist, and with 2015 coming to a close we have fully and completely moved past that transient epoch. “Digital marketing has moved into the mainstream, as 98 percent of marketers affirm…

In the early 2000s, we didn’t call it “P2P.” We called it “online event management solutions” or “online solutions for pledge-based special events.” Some of us had noticed that nonprofits gained a lot of their annual support through these pledge-based special events, and many were still using paper pledge forms to walk around and ask for donations. The world has changed significantly since then, particularly when it comes to communications technology...

Giving money to charity can be a great idea and might be top of mind as the holidays near, but donating with a charity credit card? Not so much, experts say. It's not that so-called affinity credit cards are evil. Charging purchases on a card with an endangered tiger or a pink breast cancer ribbon…