Software/Technology

Large businesses, service companies, and retail stores have begun to adopt Bluetooth beacon technology. A beacon is a small sensor that senses when a smartphone or other device is within a certain range. Targeting marketing and sales can benefit from this technology by sending real-time, geo-located offers and information.

The way people give is constantly changing. People may care about your cause, but it doesn't mean they will donate. So what drives them?

View for a thorough primer on all of the laws, technologies and best practices you need to know to reach your supporters by email.

The Islamic State and its sympathizers have been busy hacking everything from major international media outlets to tiny Washington wineries. Their latest target? A small Alabama nonprofit.

Keeping your team focused on your conversion analytics, not just your traffic analytics, keeps everyone on the same page: driving as many online donations as possible from your limited online marketing budget.

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are five trends on software/technology, special events and staffing.

How does your website look to your "silver surfers"? Let's define this audience as your 66+ aged online audience. Now we know that these supporters are just as likely to donate to you online as your younger crowd. And I bet they're much more likely to read your "Leaving a Legacy" page about your wills and bequests program. But is your font big enough? And how does your legacy page look on a tablet, which we know from other studies trends much older than smartphones.

Blackbaud Unveils Raiser's Edge NXT.

Being a small organization does not mean you have to settle for small technology. It does require some deliberate decisions on where you spend money on technology though. Even a $5 per month subscription matters. Resources, expertise and time are real limitations with small organizations that depend on a limited staff to do everything.

However, small nonprofits have huge opportunity to leverage opportunities in ways large organizations simply can't. Seriously, stop and think about it.

Software in particular has always been a thorn in the side of charities that struggle to implement critical infrastructure that most for-profit businesses take for granted. From basic office utilities to marketing automation to donor management software, costs and other technological barriers are keeping organizations who do social good years behind their corporate brethren.

Luckily, the age of cloud computing might also be a golden age for the third sector. Here’s why …