Forget what you might be hearing about social networks spelling the demise of e-mail. For right now at least, e-mail is alive and well -- and an effective (and cost-effective) way to reach out to donors, potential donors and other supporters.
Among the things the whitepaper addresses:
- Making sure your subject lines get your e-mails open and don't land you in the spam folder
- Writing in e-mailese to keep your readers' attention
- Measuring results