Strategic Planning

This week, we received lots of love on our April cover story about donor-advised funds, followed by Pamela Barden's blog post, where she shares three things to consider when fundraising is no longer "fun," and Pamela Grow's blog post, where she shares her thoughts on donor-centricity vs. community-centric fundraising...

Last month, the NonProfit PRO team attended the 2017 Association of Fundraising Professionals’ International Conference, which took place in the beautiful city of San Francisco. While we walking around the exhibit area, we saw something that caught our eyes—a diversity board! The Alford Group, a professional consulting partner helping board leaders, organizational management and community…

Where did my lapsed donors go? There are no simple answers. And, there is hope for you and your organization to re-energize these lapsed donors to return to your community...

Applying data mining techniques in our fundraising programs has been with us for at least a decade. It’s getting a lot more attention lately, as nonprofits seek out more dollars from their donors—with some success. Data mining is no longer a unique fundraising idea...

In this webinar, you’ll learn tips and tricks of how to use data and storytelling to create impactful solutions for your nonprofit.

The best nonprofit organizations develop and execute their marketing plan with the same level of rigor as any for-profit brand. At the end of the day, we are ultimately trying to sell our cause to people, get them to engage with us, donate to our work and then advocate for our organization...

I’ve always found it curious that while many organizations diligently develop a strategic plan, few take the time to craft a sustainability plan. By “sustainability” I don’t mean the environmental kind, but rather a plan for sustaining your programs and services over the long-term...

There is no substitute for effective and focused cultivation. It brings new donors into the fold, and it strengthens the bonds with existing donors. It also helps nurture staff and volunteers—coaching and training them for a campaign...

What percentage of your campaign goal should your board members give to your capital campaign? Twenty-five percent? Forty percent? Ten percent? Again and again, I’ve seen board members stumble over this question. They want to do what’s right; but really, they have no idea what’s appropriate or more importantly, what’s possible...

My question for you is this: What is the size of your caseload? If it’s above 150, it’s way to high. So, take steps to trim it down. It may feel counterintuitive, but if you focus on fewer good donors and go deep with them your result will be much better on several levels—relationally for the donor and for you and economically for the organization...